Business
Eye-tracking study confirms that high impact formats outperform standard display
High impact formats drive up to 72x more attention than standard display, as report confirms the imp...
9th May, 2022
Advertising
Latest articles
Business
TAG OUTREACH PROMPTED REDUCTION IN AD SPEND BY MOST BRANDS ADVERTISING ON EUROPEAN PIRATE SITES
79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s...
26th April, 2022
Finance
How Appointed Representative networks could be vulnerable to a lead-gen blindspot
By Thomas Brett, Head of Mortgage and Lending at Contact State, Recent changes to the upcoming Onlin...
12th April, 2022
Business
Passendo powers up with raft of new board members
The announcement comes as the Copenhagen-based in-email advertising disruptor readies itself for an...
12th April, 2022
Business
Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies
SAN FRANCISCO – April 5, 2022 – Frameplay, the global leader in enabling intrinsic in-game advertisi...
5th April, 2022
Top Stories
UK to ban celebrities popular with under-18s from gambling ads
By Muvija M LONDON (Reuters) – Gambling advertisements in Britain featuring celebrities, sports peop...
5th April, 2022
Top Stories
Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising
London, UK, 5th April: Adverty AB (publ), the leading in-game advertising specialist, has appointed...
4th April, 2022
Business
Adnami continues its European expansion by introducing new partnership with largest pan-European online car market AutoScout24
London, UK, 28th March 2022: Ad-tech company today announced its new partnership with AutoScout24, t...
30th March, 2022
Business
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online...
28th March, 2022
Top Stories
multilocal underlines storming growth with hiring drive
Ad curation specialist unveils new website, key partnerships and aims to double size of team in next...
23rd March, 2022
Business
impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towa...
15th March, 2022
Business
Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience
Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games,...
24th February, 2022