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Teads partners with Lumen Research to offer attention measurement to clients globally
This pioneering partnership breaks new ground by offering native reporting of all-important attentio...
23rd June, 2022
Advertising
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Business
Playground xyz appoints new team members as it solidifies its position as a leader in the attention space
Playground xyz’s latest hires reflect burgeoning interest in its ground-breaking technology as marke...
23rd June, 2022
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Delta, Kellogg join IBM pledge to fight bias in online ad targeting
By Paresh Dave OAKLAND, Calif. (Reuters) – Delta Air Lines Inc, Kellogg Co and several big ad agenci...
20th June, 2022
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Adnami welcomes Svenja Damzog as Publisher Director DACH to lead continued expansion in the region
The ad tech company’s latest hire brings extensive experience and a valuable network as Adnami conti...
17th June, 2022
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GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements
Joint solution allows advertisers to amplify brand messages across premium gaming content creating a...
14th June, 2022
Technology
White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines
The cyber safety company has driven an enormous uptick in compliance, preventing ads from appearing...
14th June, 2022
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Cavai and Azerion deliver industry first with conversational in-stream video
Azerion and Cavai continue to build on their longstanding global partnership to deliver world-first...
14th June, 2022
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Passendo appoints Harry Charalambous as Head of Demand & International Growth
The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising dis...
9th June, 2022
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GumGum Announces Industry First Contextual Partnership with Tumblr
Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC...
9th June, 2022
Top Stories
Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale
New data-driven capability equips brands with the resources to identify meaningful, attention-comman...
1st June, 2022
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GumGum and Invincible Entertainment announce partnership on new CTV ad integration
London, UK – May 26th, 2022 – GumGum, a contextual-first global digital advertising platform, announ...
26th May, 2022
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Exit Bee hires Neil Stewart as Business Development Director as its client roster grows
The next-generation ad company gears up to help even more agencies, brands and publishers enhance pe...
19th May, 2022