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Preciso announces integration with Shopify
Preciso opens up the programmatic market to SME ecommerce vendors with the full launch of its plug-a...
26th January, 2023
Advertising
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David Murray joins VeraViews as Demand Director
The experienced commercial operator will help VeraViews in its mission to increase trust and value a...
18th January, 2023
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Polish regulator accuses T-Mobile of misleading advertising
WARSAW (Reuters) – Polish regulator UOKiK has accused the Polish unit of T-Mobile of misleading adve...
2nd January, 2023
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Leading US Brand Johnsonville Announces Results of First Intrinsic In-Game Ad Campaign with GumGum and Frameplay
Ground-breaking campaign quadruples industry standards for ad recall and purchase intent GumGum, a c...
30th November, 2022
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Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals
Publicis Groupe APAC will roll out attention-based approaches across their clients’ digital ad campa...
29th November, 2022
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Exit Bee appoints Victoria Pindar as UK VP of Sales
The leader in micro-moment advertising continues on its growth trajectory with another senior hire L...
29th November, 2022
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AIDEM Announces Global Availability of DSP and Platform-Wide Partnership with FouAnalytics
Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, redu...
29th November, 2022
Business
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with Gu...
15th November, 2022
Business
Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard
PXYZ invests further into proving relationship between attention and brand outcomes London, UK – 15t...
15th November, 2022
Business
Lumen Research and Avocet combine forces to drive a new category in attention
The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive...
15th November, 2022
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Sandip Ray Joins VeraViews as Publishing Director
London, UK – 10th November 2022: VeraViews, the advertising technology platform built to deliver tra...
10th November, 2022
Business
Factbox-Advertisers react to Twitter’s new ownership
(Reuters) – Advertisers are grappling with Twitter’s new ownership under Tesla boss Elon Musk, who o...
8th November, 2022