Business
GumGum to integrate advanced attention measurement across all contextual campaigns
Playground xyz’s advanced attention technology and intelligence enables GumGum to optimise campaigns...
8th November, 2022
Advertising
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Adverty and Apex Mobile Media announce partnership to offer In-Play gaming inventory in Canada
Apex Mobile Media will act as a reseller partner, representing Adverty’s ground-breaking in-game ad...
27th October, 2022
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YouTube expands audio and podcast advertising for brands
By Sheila Dang (Reuters) – Alphabet Inc’s YouTube will expand ways for advertisers to reach music an...
18th October, 2022
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Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewi...
13th October, 2022
Business
The SEC’s New Marketing Rule: How to Stay Compliant and Avoid Big Fines
By Harriet Christie, Operations Director at MirrorWeb, The U.S. Securities and Exchange Commission’s...
20th September, 2022
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New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US
Sponsored Feature Presented by Lumen In conjunction with Lumen, TVision set to expand its panel to t...
8th September, 2022
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SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution
Sponsored Feature Presented by GumGum London, UK, 6th September 2022: GumGum, a contextual-first glo...
6th September, 2022
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White Bullet releases Ad Funded Piracy Report for World Intellectual Property Organisation (WIPO)
Sponsored Feature Presented by White Bullet The cybersecurity company’s long-standing partnership wi...
25th August, 2022
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Adnami secures series A funding from QNTM Group
Sponsored Feature Presented by Adnami The investment is designed to accelerate Adnami’s steep growth...
23rd August, 2022
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Adverty and Yazle announce exclusive in-game ad partnership in MENA region
Sponsored Feature Presented by Adverty Adverty, the leading in-game advertising provider and multi-p...
18th August, 2022
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White Bullet’s collaboration with Poland’s Sygnał Association significantly reduces ad-funded piracy in key European market
Sponsored Feature Presented by White Bullet White Bullet’s Q2 2022 Ad Funded Piracy Report for Sygna...
16th August, 2022
Business
Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically
Sponsored Feature Presented by Cavai The integration will enable conversational programmatic buys at...
2nd August, 2022