Business
InMobi and Coca-Cola Win MMA SMARTIES South Africa Award for Beat Can Campaign
InMobi, a leading provider of mobile marketing and monetization technologies, has been awarded a sil...
11th April, 2023
Advertising
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Banking
Banks need not be scared to use humour in ads. It might just help them
Matt Charlton, CEO, Brothers & Sisters Money is a deeply serious business these days, isn’t it? Or c...
6th April, 2023
Top Stories
Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics
Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new app...
16th March, 2023
Top Stories
GumGum Announces Industry’s First 100% Brand Safe Ad Exchange
Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impr...
16th March, 2023
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National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu
Study finds cinema is number-one media platform for attention when measured against any other video...
15th March, 2023
Top Stories
Adnami appoints Sophie Spencer as UK Agency Sales Director
News follows a string of appointments as Adnami continues to scale up across Europe Ad tech company...
7th March, 2023
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Automated Creative launches in the US and Canada
Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Cr...
2nd March, 2023
Business
Playground xyz study finds carbon emissions from digital ads fall by 63% on average when measured and optimized for attention time
Study leveraged data supplied by Scope3 to determine viability of using attention signals to optimis...
2nd March, 2023
Top Stories
First listener-wide study reveals brand impact of Radio, Livestream, and Podcasts
FD Mediagroep works with BNR and Brand Metrics to deliver key audio study London UK, 14th February 2...
14th February, 2023
Top Stories
GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV
Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accredita...
9th February, 2023
Technology
SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising
The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footpr...
9th February, 2023
Top Stories
LATAM Airlines reduces Cost Per User by 83% thanks to innovative ad technology
South America’s largest carrier also reduced CO2 emissions linked to digital advertising by approxim...
2nd February, 2023