Business
Brand Metrics partners with XITE to develop world-first CTV measurement solution
Brand Metrics partners with XITE to develop world-first CTV measurement solution The partnership bet...
15th June, 2023
Advertising
Latest articles
Business
GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads
GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads The campaign deliver...
15th June, 2023
Business
Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace
Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace The collabora...
15th June, 2023
Business
Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3
Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3 New tool track...
8th June, 2023
Business
Adnami outlines new metrics for the measurement of attention in high impact advertising
Adnami’s Attention Score enables advertisers to plan, optimise and measure attention on high impact...
8th June, 2023
Business
Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz
Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz Lo...
24th May, 2023
Technology
PubMatic Partners with SeenThis
PubMatic has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-q...
19th May, 2023
Business
GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath
GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath...
16th May, 2023
Technology
Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint
Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint...
4th May, 2023
Technology
Lumen registers increased views and more positive response to Ads using SeenThis Technology
Lumen registers increased views and more positive response to Ads using SeenThis Technology Study fi...
26th April, 2023
Top Stories
Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying
LONDON, Wednesday 19th April: Lumen Research, the global attention technology company, recently anno...
19th April, 2023
Business
InMobi and Coca-Cola Win MMA SMARTIES South Africa Award for Beat Can Campaign
InMobi, a leading provider of mobile marketing and monetization technologies, has been awarded a sil...
11th April, 2023