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Suzuki Motor says demand strong despite economic concerns
Global Banking & Finance Review®
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TOKYO (Reuters) – Japan’s Suzuki Motor said on Friday it did not see demand for vehicles slowing at home or in its key market of India amid growing concerns about a global economic downturn.
TOKYO (Reuters) – Japan’s Suzuki Motor said on Friday it did not see demand for vehicles slowing at home or in its key market of India amid growing concerns about a global economic downturn.
The view from Masahiko Nagao, Suzuki’s senior managing executive officer, echoes the bullish outlook of other Japanese automakers, even though inflation and higher interest rates are fuelling uncertainty about the world economy.
Suzuki had an order backlog of about 200,000 vehicles in Japan as of the end of June, Nagao said, adding a more up-to-date backlog figure for India, where the company has the largest share of the four-wheel market, was about 350,000.
“Although we are concerned about global economic trends, orders are coming in very smoothly and demand is not declining at this point,” he said on an earnings call, adding the company would see an operating profit as long as it could keep producing the accumulated orders.
For the April-June quarter, Suzuki’s sales in India rose 27.9% year-on-year to 380,000 vehicles, after retailers curbed operations due to COVID-19 restrictions the year earlier.
However, vehicle sales in Japan fell 6.4% as a chips shortage hampered production.
Suzuki kept its operating profit forecast of 195 billion yen ($1.46 billion) for the year to March 31, saying it was premature to change it at this point.
A surge in global commodity prices, amid supply chain disruptions caused by the pandemic and the Ukraine war, has challenged businesses and policymakers worldwide, with central banks rushing to tighten monetary policy and firms cutting costs.
Although the semiconductor shortage is gradually improving, Suzuki cannot predict when it will be resolved, Nagao said.
To lessen the impact, the firm has switched to producing cars that don’t need so many chips in India and selling them to African as well as Central and South American markets, he said.
Earlier this week, rival Subaru Corp said it expected strong demand from U.S. car buyers to continue, while Toyota Motor Corp stuck to its 9.7 million full-year global production target.
($1 = 133.2100 yen)
(Reporting by Satoshi Sugiyama; Editing by Mark Potter)
Demand refers to the desire of consumers to purchase goods and services at given prices. It reflects consumer willingness and ability to buy products.
An order backlog is a list of orders received by a company that have not yet been fulfilled. It indicates future sales and production commitments.
Operating profit is the profit a company makes from its normal business operations, excluding any income derived from non-operational activities.
Interest rates are the cost of borrowing money or the return on savings, expressed as a percentage of the principal amount.
Economic growth refers to the increase in the production of goods and services in an economy over a period of time, often measured by GDP.
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