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    1. Home
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    3. >Spotify slightly misses revenue prediction, falls short of user growth target
    Top Stories

    Spotify Slightly Misses Revenue Prediction, Falls Short of User Growth Target

    Published by Uma Rajagopal

    Posted on July 23, 2024

    1 min read

    Last updated: January 29, 2026

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    This image highlights Spotify's announcement of the AI Playlist feature expansion to the US and Canada, enhancing user experience with personalized music recommendations. The move aims to attract new subscribers amidst increasing competition in the streaming market.
    Spotify AI Playlist feature expansion announcement for the US and Canada - Global Banking & Finance Review
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    Tags:innovationfinancial communityinvestmenttechnologyconsumer perception

    By Martin Coulter

    LONDON (Reuters) – Spotify reported quarterly results broadly in line with analyst expectations on Tuesday, but failed to meet its own target for user growth.

    The Swedish audio-streaming giant sought to reduce costs through layoffs and cuts to its marketing budget last year, while trying to grow its user base through promotions and new investments in podcasts.

    Revenue rose to 3.81 billion euros ($4.14 billion) for the second quarter of 2024, fractionally below analysts’ estimates of 3.82 billion euros, according to IBES data from LSEG.

    Spotify previously said it aimed to reach 631 million monthly active users (MAUs). The company fell short of this target, however, attracting 626 million MAUs for the quarter.

    The company said it had seen user numbers grow across all regions, but that it had not met its MAU goal due to “continued recalibration” of marketing activities.

    ($1 = 0.9200 euros)

    (Reporting by Martin Coulter, Editing by Louise Heavens)

    Frequently Asked Questions about Spotify slightly misses revenue prediction, falls short of user growth target

    1What is revenue?

    Revenue is the total amount of money generated by a company from its business activities, typically from sales of goods or services, before any expenses are deducted.

    2What are monthly active users (MAUs)?

    Monthly active users (MAUs) refer to the number of unique users who engage with a service or product within a month, indicating the level of user engagement and growth.

    3What are podcasts?

    Podcasts are digital audio files available for streaming or download, often part of a series, covering various topics and allowing users to listen on-demand.

    4What is a marketing budget?

    A marketing budget is a financial plan that outlines the expected costs for marketing activities over a specific period, helping businesses allocate resources effectively.

    5What is user growth?

    User growth refers to the increase in the number of users or customers engaging with a product or service over a specific period, often measured as a percentage.

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