Former head of Aberdeen’s Asian multi-asset business joins Seneca Investment Managers

Newly created role will enhance Seneca’s investment proposition as well as help to build the brand

Appointment follows substantial business investment amid Liverpool-based fund manager’s “ambitious programme of growth”

Seneca Investment Managers has appointed Peter Elston, former Head of Asia Pacific Strategy and Asset Allocation at Aberdeen Asset Management, as its Global Investment Strategist.

Elston, who in his previous role managed three multi-asset funds, will take a significant role in the asset allocation and regional spread of Seneca Investment Managers’ two multi-asset OEICs, as well as the Seneca Global Income & Growth Trust that the firm also manages.

Elston brings with him skills and experience that will augment Seneca’s investment offering. As well as being a member of Aberdeen’s highly regarded global multi-asset team, he also sat on the firm’s global strategy committee. His Asian investment experience should also prove valuable given the increasing prominence of the region.

By further improving Seneca’s asset allocation process, Elston’s new role will allow the existing team to focus more on security and fund selection as well as day to day fund management responsibilities. He is also expected to engage closely with the media and to continue to write investment articles for which in recent years he has become highly respected.

David Warnock, Chairman of Seneca Investment Managers, comments:

“Peter’s skills and experience are ideally suited to helping us increase our brand presence and in further improving our investment proposition.

“Seneca Investment Managers is committed to becoming a leading name in fund management; this year we embarked on an ambitious programme of growth and we have successfully attracted significant business investment as a result.

“Peter’s extensive experience as both an equities and multi-asset fund manager – as well as a respected investment strategist – will be key to helping us continue to achieve our goals.”

Peter Elston adds:

“I am excited at the prospect of working with David and the whole Seneca team. I feel strongly that our goal of further improving investment performance as well as brand presence is both exciting and achievable. It’s a challenge that resonates with my previous work as an investment strategist, and I look forward to meeting it.”