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    Home > Top Stories > SAP CEO: huge growth potential in generative AI
    Top Stories

    SAP CEO: huge growth potential in generative AI

    Published by Uma Rajagopal

    Posted on June 28, 2023

    1 min read

    Last updated: February 1, 2026

    The SAP logo at its headquarters in Walldorf represents the company's focus on generative AI technology. CEO Christian Klein highlights the significant growth potential in this area, indicating its impact on business processes and automation.
    SAP logo displayed at headquarters, symbolizing growth in generative AI - Global Banking & Finance Review
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    Tags:innovationtechnologyHuman Resourcescollaborationfinancial services

    SAP CEO: huge growth potential in generative AI

    (Reuters) – German business software maker SAP sees huge growth potential in generative AI technology, Chief Executive Officer Christian Klein told the business daily Handelsblatt in an interview published on Wednesday.

    “Currently, we at SAP address a $500 billion market. We assume that the potential will increase significantly through generative AI. The whole development is a huge growth driver for SAP,” he said.

    Klein mentioned human resources as an example of where the technology can be applied. “In the future, the system should be able to configure itself and automate work steps,” he noted.

    The SAP CEO also said that generative AI will be able to take over some administrative tasks, such as business appointment management.

    SAP said in mid-May that it will deepen collaboration with Microsoft on joint generative AI projects in the field of personnel recruiting.

    (Reporting by Andrey Sychev; Editing by Miranda Murray)

    Frequently Asked Questions about SAP CEO: huge growth potential in generative AI

    1What is generative AI?

    Generative AI refers to algorithms that can create new content, such as text, images, or music, based on training data. It has applications in various fields, including business, where it can automate tasks and enhance productivity.

    2What is automation in business?

    Automation in business involves using technology to perform tasks without human intervention. This can improve efficiency, reduce errors, and free up employees to focus on more strategic activities.

    3What is collaboration in the workplace?

    Collaboration in the workplace refers to individuals working together to achieve common goals. It often involves sharing ideas, resources, and responsibilities to enhance productivity and innovation.

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