Published by Gbaf News
Posted on June 27, 2018
7 min readLast updated: January 21, 2026
On the heels of a first half that saw new customers and several growth initiatives, Reflektive, the real-time performance management cloud company, today announced it has acquired Shape Analytics, a real-time intelligence and predictive analytics solution for workforce data. Reflektive will embed the new capability into its platform as Reflektive Analytics, bringing simple, drag-and-drop, customizable people analytics to every employee.
“We’ve been a satisfied customer of Reflektive to drive our agile performance feedback processes, and we’ve successfully partnered with Shape to use their analytical data reporting capabilities to help us make better people decisions,” said Matt Hoffman, VP of People at DigitalOcean. “Having both of these solutions combined on the same real-time platform gets us incredibly excited for the power and possibilities of making our people data more actionable, more insightful, and easier to use across the entire organization.”
The acquisition comes just months after Reflektive’s $60M Series C round, led by TPG Growth, and will help to accelerate the company’s growth by expanding the capabilities of its best-in-class performance management solutions. The terms of the deal were not disclosed.
“Shape has solved a hard problem – they created a people analytics platform that is so intuitive that HR will no longer need the support of a data science team to analyze and surface insights,” said Rajeev Behera, CEO of Reflektive. “Through the Shape acquisition, we will be launching our Reflektive Analytics product which will provide real-time, customizable dashboards and reporting for our people management solutions to empower HR leaders, people managers and employees.”
Last-mile Analytics for Faster and Smarter Decision Making
Reflektive Analytics delivers breakaway last-mile analytics capability, enabling both front-line and higher-level employees to make analytics-enabled people decisions by making it accessible to every employee through user-friendly customization options to suit a wide range of needs.
From analyzing employee lifecycle and changing workforce demographics to self-driven benchmarking of individual employee performance, Reflektive Analytics empowers HR leaders, people managers and employees to improve performance and grow. Now, anyone can create custom dashboards and reports to analyze data across different Reflektive solutions, and compare Reflektive performance data against workforce data from HRIS solutions.
New, Growth-Minded Customers Worldwide
Reflektive’s platform provides comprehensive solutions that agile, growth-minded organizations need to drive business and employee success – to directly address Growth Divide opportunities and problems. New customers to Reflektive in several geographical locations include Lesmills.com, Everbridge, iFood, Cortland Partners, Bustle Digital Group, and Foursquare.
“We implemented Reflektive in early 2018 because we wanted to transform from an annual to real-time feedback and performance management culture, and our current HRIS software isn’t delivering what we need for where the world of work is heading,” said Cara Antonacci, VP of HR at Everbridge. “Reflektive’s customer experience is top-notch – starting with the sales process and currently with the customer success team – the platform is incredibly easy-to-use, flexible and powerful for employees and management.”
Reflektive also doubled-down on security and compliance during H118, achieving both SOC Type 2 and General Data Protection Regulation (GDPR) compliance in May to drive more customer success worldwide.
“Before Reflektive, our review process was very time intensive for our associates and managers,” said Megan Jackson-Cheatham, manager of talent programs at Cortland Partners. “Our managers did not have insight into the feedback their associates were giving or receiving to each other throughout the year and we struggled with ways to track individual goal progression. Our partnership with Reflektive has provided us with technology to facilitate more frequent, actionable feedback, empower associates to take development into their own hands, and allow managers to have an overview of an associate’s overall contributions.”
Hallmarks of Reflektive’s Success
As evidence of Reflektive’s momentum, the company also marked the achievement of several KPIs in the first half of this year, including:
On the heels of a first half that saw new customers and several growth initiatives, Reflektive, the real-time performance management cloud company, today announced it has acquired Shape Analytics, a real-time intelligence and predictive analytics solution for workforce data. Reflektive will embed the new capability into its platform as Reflektive Analytics, bringing simple, drag-and-drop, customizable people analytics to every employee.
“We’ve been a satisfied customer of Reflektive to drive our agile performance feedback processes, and we’ve successfully partnered with Shape to use their analytical data reporting capabilities to help us make better people decisions,” said Matt Hoffman, VP of People at DigitalOcean. “Having both of these solutions combined on the same real-time platform gets us incredibly excited for the power and possibilities of making our people data more actionable, more insightful, and easier to use across the entire organization.”
The acquisition comes just months after Reflektive’s $60M Series C round, led by TPG Growth, and will help to accelerate the company’s growth by expanding the capabilities of its best-in-class performance management solutions. The terms of the deal were not disclosed.
“Shape has solved a hard problem – they created a people analytics platform that is so intuitive that HR will no longer need the support of a data science team to analyze and surface insights,” said Rajeev Behera, CEO of Reflektive. “Through the Shape acquisition, we will be launching our Reflektive Analytics product which will provide real-time, customizable dashboards and reporting for our people management solutions to empower HR leaders, people managers and employees.”
Last-mile Analytics for Faster and Smarter Decision Making
Reflektive Analytics delivers breakaway last-mile analytics capability, enabling both front-line and higher-level employees to make analytics-enabled people decisions by making it accessible to every employee through user-friendly customization options to suit a wide range of needs.
From analyzing employee lifecycle and changing workforce demographics to self-driven benchmarking of individual employee performance, Reflektive Analytics empowers HR leaders, people managers and employees to improve performance and grow. Now, anyone can create custom dashboards and reports to analyze data across different Reflektive solutions, and compare Reflektive performance data against workforce data from HRIS solutions.
New, Growth-Minded Customers Worldwide
Reflektive’s platform provides comprehensive solutions that agile, growth-minded organizations need to drive business and employee success – to directly address Growth Divide opportunities and problems. New customers to Reflektive in several geographical locations include Lesmills.com, Everbridge, iFood, Cortland Partners, Bustle Digital Group, and Foursquare.
“We implemented Reflektive in early 2018 because we wanted to transform from an annual to real-time feedback and performance management culture, and our current HRIS software isn’t delivering what we need for where the world of work is heading,” said Cara Antonacci, VP of HR at Everbridge. “Reflektive’s customer experience is top-notch – starting with the sales process and currently with the customer success team – the platform is incredibly easy-to-use, flexible and powerful for employees and management.”
Reflektive also doubled-down on security and compliance during H118, achieving both SOC Type 2 and General Data Protection Regulation (GDPR) compliance in May to drive more customer success worldwide.
“Before Reflektive, our review process was very time intensive for our associates and managers,” said Megan Jackson-Cheatham, manager of talent programs at Cortland Partners. “Our managers did not have insight into the feedback their associates were giving or receiving to each other throughout the year and we struggled with ways to track individual goal progression. Our partnership with Reflektive has provided us with technology to facilitate more frequent, actionable feedback, empower associates to take development into their own hands, and allow managers to have an overview of an associate’s overall contributions.”
Hallmarks of Reflektive’s Success
As evidence of Reflektive’s momentum, the company also marked the achievement of several KPIs in the first half of this year, including:
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