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    Home > Top Stories > RATESETTER APPOINTS FIRST DIRECT VISIONARY ALAN HUGHES AS NON-EXECUTIVE CHAIRMAN
    Top Stories

    RATESETTER APPOINTS FIRST DIRECT VISIONARY ALAN HUGHES AS NON-EXECUTIVE CHAIRMAN

    Published by Gbaf News

    Posted on July 30, 2014

    3 min read

    Last updated: January 22, 2026

    Alan Hughes, former CEO of First Direct, has been appointed as Non-Executive Chairman of RateSetter. His leadership is expected to enhance RateSetter's position in the UK P2P lending market.
    Alan Hughes, newly appointed Non-Executive Chairman of RateSetter, a leading UK P2P lender - Global Banking & Finance Review
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    •  Former CEO of internet bank First Direct appointed as RateSetter strengthens position as largest UK P2P platform
    •  Move highlights huge potential and appeal of the ascendant UK P2P market
    •  News follows reports that cumulative lending in the UK P2P market is nearing £1.5bn

    RateSetter, the UK’s largest peer-to-peer (P2P) lender by monthly volume, announced that Alan Hughes will become the company’s first Non-Executive Chairman.

    The appointment is another major milestone for RateSetter and a further indication of the emergence of P2P lending as a credible alternative to traditional financial institutions.

    An experienced and respected figure in the business world, Alan has held key senior positions at HSBC, and notably First Direct.

    During his tenure as CEO, First Direct became the UK’s most recommended bank. He trebled the size of the company and significantly increased profits over 5 years. He also ensured that it had the best regulatory record of all the banks.

    In 2013, Alan fronted a bid to purchase 312 branches of RBS, again pursuing his desire to see greater competition, integrity and innovation in retail and commercial banking. The bid was backed by Blackstone Group and AnaCap Partners, and advised by Lazard.

    Alan Hughes said:

    Alan Hughes

    Alan Hughes

    “I was delighted to be invited to join RateSetter. Rhydian and his team have built an impressive operation that offers vastly better value and customer service than all the alternatives. RateSetter stands out for its integrity and its customer-first approach, not just the value it offers. It is thoroughly refreshing; it has the winning formula.”
    “I am really looking forward to working with the RateSetter team to further develop their market-leading proposition and help them define the face of modern finance, as it should be. Offering a radically better alternative is the best way to achieve this.”

    Rhydian Lewis, Founder and Chief Executive of RateSetter, added:

    “It is a real coup to have attracted a Non-Executive Chairman of Alan’s calibre.”

    “His unrivalled record of driving innovation, integrity and growth in retail banking, and improving customer experience, says it all. He is rightly highly-regarded for his operational excellence and understands the market we are competing in.”

    “He also has vast experience of regulatory issues, which is important as we meet the challenge of maintaining consumer confidence. We are all hugely excited about what Alan will bring to the business.”

    “Amidst predictions that the UK P2P market will grow to £45bn in the next 5-10 years, it really couldn’t be a better time for Alan to join.”

    In June 2014, RateSetter was the largest UK P2P platform by monthly volume (£23m). The company is also the fastest growing major platform, and grew at 219% last year compared to industry growth of 107%.

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