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Puma expects Q2 sales growth below full-year target
Global Banking and Finance Review
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(Reuters) – German sportswear maker Puma on Wednesday said it expected second-quarter sales to grow at a low- to mid-single-digit percentage rate, below its full-year target, due to high inventory levels and ongoing challenges in the market.
(Reuters) – German sportswear maker Puma on Wednesday said it expected second-quarter sales to grow at a low- to mid-single-digit percentage rate, below its full-year target, due to high inventory levels and ongoing challenges in the market.
The company said it expected its profit and margins to be under more pressure in the first half of 2023 than in the second half. It added currency effects, promotional activity and raw material prices would keep weighing on profitability through the year.
Like other consumer brands and retailers, including rivals Adidas and Nike, Puma has focused on getting rid of excess inventory amid slowing demand, which have put pressure on margins in the sporting goods sector.
Puma’s revenue rose to 2.19 billion euros ($2.41 billion) in the first quarter from 1.91 billion euros in 2022, ahead of the 2.15 billion expected by analysts, according to Refinitiv Eikon data.
The company said strong growth globally, including Greater China, helped it offset a weaker performance in the over-inventoried U.S. market.
Puma confirmed its full-year outlook for currency adjusted revenue growth in high single digits, and an operating profit of between 590 million and 670 million euros.
($1 = 0.9103 euros)
(Reporting by Linda Pasquini and Elizaveta Gladun in Gdansk; Editing by Milla Nissi)
Sales growth refers to the increase in a company's sales over a specific period, usually expressed as a percentage. It indicates how well a company is performing in generating revenue.
Profit margins are financial metrics that show the percentage of revenue that exceeds the costs of goods sold. They indicate how efficiently a company is managing its expenses relative to its sales.
Inventory management is the process of overseeing and controlling the ordering, storage, and use of a company's inventory. It ensures that the right amount of stock is available to meet customer demand.
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