Published by Gbaf News
Posted on February 27, 2013
2 min readLast updated: January 22, 2026
25th February 2013: Business intelligence software author, PrecisionPoint, has grown its reseller base substantially during 2012 adding 20 new partners to its worldwide channel programme which has more than doubled in the last 12 months.
PrecisionPoint plans for further significant growth in 2013 to help meet market demand from the 100,000+ Microsoft Dynamics users worldwide who want fast access to information and analytics to provide competitive advantage. A growing number of organisations are acknowledging that analytics can play an important role in enabling better decision making, in promoting stronger and more personalised relationships with customers and in maximising efficiency.
Since the introduction of a ‘no-risk’ software-as-a-service (SaaS) subscription licensing model in the last quarter of 2011, that allows Microsoft Dynamics NAV and AX users to meet all of their data analysis and reporting needs for a monthly fee instead of an upfront capital purchase, the PrecisionPoint business intelligence user base has increased dramatically with end users in more than 20 countries. The pre-configured solution, with user data included, provides risk-free, low-administration business intelligence capabilities equivalent to those used by FTSE and Fortune 100 companies, but at a fraction of the cost.
New resellers include Archer Point in North America, Sigma AB in Sweden and Armanino LLP, the largest Dynamics AX reseller on the west coast of America. John Horner, consulting partner at Armanino, commented: “PrecisionPoint spells immediacy and guaranteed accuracy. While other data warehouse platforms are built from scratch incurring costly development fees, PrecisionPoint can be installed quickly and tailored to whatever BI capabilities our clients want.”
CEO of PrecisionPoint, Michael Evans, comments, “2012 was a great year for building new relationships with our Partners. Our international expansion continues to be a key part of our drive in 2013 and all these new partners will be instrumental in our growth in revenues in 2013.”
“There’s huge scope for us to further develop our proposition and the new recruits will help us to do this. For them it’s a win-win situation with no financial investment required, no skilling-up and no involvement in implementations,” Evans concluded.
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