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Polish regulator accuses T-Mobile of misleading advertising
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WARSAW (Reuters) – Polish regulator UOKiK has accused the Polish unit of T-Mobile of misleading advertising relating to a free mobile data offer, with the company potentially facing a fine of 10% of annual revenue.
WARSAW (Reuters) – Polish regulator UOKiK has accused the Polish unit of T-Mobile of misleading advertising relating to a free mobile data offer, with the company potentially facing a fine of 10% of annual revenue.
UOKiK said on Monday that T-Mobile Polska’s slogan “1200 GB free for a year” was misleading as 100 GB Internet packages are granted each month, for a maximum of 12 months, as long as the consumer renews the offer periodically at a cost of at least 35 zlotys ($7.99).
“After reading the advertisement, the consumer should have a general, but realistic, idea of the presented offer,” the head of UOKiK Tomasz Chrostny said in a statement.
“The T-Mobile promotional slogan may suggest receiving a one-time data package of 1200 GB, and not a dozen or so smaller packages, provided that the fee is paid periodically.”
T-Mobile Polska did not immediately respond to an e-mailed request for comment.
($1 = 4.3822 zlotys)
(Reporting by Alan Charlish, Marek Strzelecki; Editing by Kirsten Donovan)
Misleading advertising occurs when a company presents false or deceptive information about a product or service, leading consumers to make uninformed decisions.
Financial penalties are monetary fines imposed by regulatory authorities on companies or individuals for violating laws or regulations.
Consumer perception refers to how customers view and interpret a brand, product, or service based on their experiences and marketing communications.
A regulatory framework is a set of rules, guidelines, and laws established by authorities to govern the conduct of businesses and protect consumers.
Advertising compliance ensures that marketing materials adhere to legal standards and regulations to prevent misleading or deceptive practices.
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