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Pizza group DP Eurasia sharpens Turkish focus as Russia risk high
Global Banking & Finance Review®
Company
By Federica Mileo and Valentine Baldassari
(Reuters) – DP Eurasia, which runs the Domino’s Pizza brand in Turkey and Russia, said on Friday the group would focus on its Turkish market and growing its coffee business, as Western sanctions and the uncertainty of war overshadow Russian sales.
“The Turkish market has been growing faster than two-to-three years ago and our coffee business is clearly a huge opportunity,” Chief Executive Officer Aslan Saranga told a conference call.
“Nobody knows when this war is going to finish and when the sanctions are going to finish,” he said when asked about Russia.
While many Western companies, including McDonald’s and Pizza Hut, withdrew from the Russian market after Moscow’s invasion of Ukraine began on Feb. 24, DP Eurasia said in April it planned to stay, but would limit investment there.
In Russia, the group’s second-biggest market, DP Eurasia had 171 stores as of September compared to 184 at the end of June.
The group on Friday reported total sales jumped 66% in the first six months of the year after it launched cheaper products to cope with inflation.
Before adjustments for hyperinflation in Turkey, sales at the group’s own stores and franchise outlets rose to 1.75 billion Turkish lira ($94.41 million) in January to June, with growth of 58.9% in Turkey and 76.8% in Russia.
As consumers’ living costs soar, the group’s new launches included a small “pizzetta” priced at 19.99 Turkish lira (around $1).
In Turkey, DP Eurasia’s largest market, the lira depreciation and economic impact of the war in Ukraine has sent the annual inflation rate to a 24-year high.
The group also reported earnings adjusted for hyperinflation in Turkey for the first time. After this, sales at the group’s own stores and in franchise outlets rose only 11.2%, and fell 3.4% in Turkey.
($1 = 18.5415 liras)
(Reporting by Federica Mileo and Valentine Baldassari in Gdansk; editing by Barbara Lewis)
Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is typically measured annually.
Consumer perception refers to the way consumers view and interpret a brand or product based on their experiences, beliefs, and feelings.
Retail trade involves the sale of goods and services to consumers for personal use, typically through stores or online platforms.
Economic growth is an increase in the production of goods and services in an economy over a period of time, often measured by GDP.
A market is a place where buyers and sellers come together to exchange goods, services, or information, often characterized by supply and demand.
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