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    Home > Top Stories > Moncler sales beat expectations in first quarter ahead of investor day
    Top Stories

    Moncler sales beat expectations in first quarter ahead of investor day

    Published by Wanda Rich

    Posted on May 4, 2022

    2 min read

    Last updated: February 7, 2026

    The image features the Moncler logo, highlighting the brand's impressive 60% sales growth in Q1 2022, driven by strong demand in China and online sales. This visual is relevant to the article discussing Moncler's financial performance ahead of its investor day.
    Moncler logo illustration representing the brand's strong sales performance in Q1 - Global Banking & Finance Review
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    Tags:retail tradefinancial communityinvestment managers

    By Claudia Cristoferi

    MILAN (Reuters) -First quarter sales at Italian fashion group Moncler jumped by 60%, beating once again analysts expectations, driven by a strong performance in China that offset new Covid-19 restrictions, as well as a surge in U.S. and online sales.

    The luxury outwear maker will hold an investor presentation on Thursday, its first since the outbreak of the coronavirus pandemic and the acquisition of streetwear brand Stone Island in 2020.

    Overall revenues for the three months to end March totalled 589.9 million euros ($622 million), up 60% from the same period a year ago and above an analyst consensus for 564 million euros provided by the company.

    Moncler, like most other rivals, has seen sales boom in Europe and the United States as COVID-19 restrictions eased but faces a setback in the key Chinese market where a strict lockdown has been imposed in the luxury hub of Shanghai and other cities since March.

    On Wednesday it said around 30% of its main brand’s stores in China were currently closed because of the restrictions, up from 10% in March. Sales in the country posted double-digit growth in the first three months of the year.

    Just over a third of Moncler’s retail sales came from China last year but the brand is less exposed than rivals as most of its first quarter sales take place in January and February, according to analysts, and the second quarter is seasonally less important for the group’s annual earnings.

    Global quarterly sales of the main Moncler brand, known for its puffer jackets and outdoor clothing, grew by 29% at constant exchange rates to 473.4 million euros in the quarter, compared with an average analyst estimates of 459 million euros.

    Stone Island, consolidated in the group’s accounts since April, booked sales of 116.5 million euros sales compared with 105 million euros expected by analysts.

    The impact of the war in Ukraine and rising inflation are also themes dominating investor sentiment.

    “I remain optimistic about the future”, Chairman and Chief Executive Remo Ruffini said in a statement.

    UBS analysts said the group was set to be one of the biggest beneficiaries of the return of tourism to Europe, adding that the six months from March to August account for just one third of its yearly sales, thus mitigating the possible risk of prolonged lockdowns in China.

    ($1 = 0.9484 euros)

    (editing by Silvia Aloisi)

    Frequently Asked Questions about Moncler sales beat expectations in first quarter ahead of investor day

    1What is retail trade?

    Retail trade refers to the sale of goods or services directly to consumers. It encompasses various businesses, including stores, online shops, and markets.

    2What is an investor day?

    An investor day is an event where a company presents its financial performance and future strategies to its investors and analysts, often including Q&A sessions.

    3What is COVID-19's impact on sales?

    COVID-19 has significantly affected sales across various sectors, leading to store closures and changes in consumer behavior, impacting revenue generation.

    4What is sales growth?

    Sales growth is the increase in sales revenue over a specific period, often expressed as a percentage. It indicates a company's ability to expand its market reach.

    5What are key markets?

    Key markets are regions or segments where a company generates significant revenue and has a strong customer base, often critical for its overall performance.

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