This week Sociomantic announces the release of a number of mobile advertising firsts for the business. First is a suite of in-app advertising solutions enabled by its new AppKit technology, as well as its Stream reporting app that makes it possible for our clients, some of the largest retailers and advertisers in the world, to apply CRM targeting tools to monitor their own campaign results in real-time for iOS and Android devices and anywhere on the go.
The company, who recently announced new offices in Asia, is moving from strength to strength, after consistent quarters of profitable growth. With the launch of these new services, they are well poised to compete in the increasingly diverse (and crowded) ecosystem of CRM, programmatic and display advertising, as well as behavioural targeting, all key areas for advertising technology (or “Ad Tech”) providers.
AppKit: Brings together Programmatic Personalisation to In-App Marketing campaigns
The AppKit is Sociomantic’s proprietary software development kit, and enables clients who have their own mobile apps, to execute a ‘seamless’ programmatic display campaigns with four distinct objectives:
- To drive app installations from brand-new users;
- To drive engagement with users who may already have installed a company’s mobile apps;
- To drive traffic from mobile websites to their own apps;
- To engage with high-value segments of existing customer sets with personalised in-app advertising notifications.
One of the company’s on-boarded clients is Turkcell, Turkey’s largest mobile network operator. The Turkish MNO says they are also excited about the opportunities presented by the release of the AppKit functionality:
“We want to create a holistic, connected marketing strategy that meets our customers with personalised communications, wherever they’re shopping—whether desktop, mobile web or in-app,” said Ilker Ergen, head of digital channels for Turkcell.
“With Sociomantic, we have found a partner that can expand our successful desktop programmatic strategies across the full scope of mobile. We are particularly excited about the prospect of using our CRM data for in-app advertising to drive more personalised engagements with our customers. The release of the AppKit will help us to close the loop on cross-device personalization.”
The Stream Goes Mobile, With New App
At the same time, the release of Sociomantic Stream, a new client-facing reporting app for iOS and Android, makes it possible for our clients to monitor results of all Sociomantic campaigns via their mobile devices. The company noted at launch that they are“proud” to say that this app is the first of its kind available from any demand-side platform in the programmatic ecosystem.
When it comes to innovation, Sociomantic’s co-founder and current CEO Thomas Nicolai says it best:
“We have believed and consistently manage to deliver on a shared vision of a radically changed online marketing landscape since we first founded Sociomantic. Our main goal is to help advertisers to have more meaningful connections with their customers by enabling them to deliver the right message whenever and wherever their customers are, on an addressable device. With the launch of the AppKit and our new reporting apps, we are several steps closer to delivering on the promise of a truly personalised marketing experience, with unlimited scale.”
Going to be at dmexco this week? Then be sure to swing by Hall 7, Booth C061-063 to learn more about AppKit and to see a demo of the company’s new Sociomantic Stream app. Or you can read the full press release on our website, www.sociomantic.com/
Sociomantic Labs, a dunnhumby company, provides programmatic solutions for online, mobile web and in-app display advertising. The company’s proprietary Streaming CRM technology enables the world’s leading advertisers to harness the value of CRM and other first-party data assets to deliver individually personalised, dynamic ads for the full customer journey. This results in broader reach, more new customers and increased loyalty of existing customers.
Sociomantic has been profitable since its founding in Berlin in 2009 and has grown organically to more than 250 employees serving over 70 countries across six continents today.For more information, log on to www.sociomantic.com or follow their Twitter feed:@Sociomantic