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MASSIVE INTERACTIVE STRENGTHENS ITS USER EXPERIENCE DESIGN CAPABILITIES
Published by Gbaf News
Posted on February 5, 2014
4 min readLast updated: January 22, 2026
Peter Deslandes leaves the BBC to Join Massive Interactive as Director of Experience Design for EMEA
Massive Interactive Inc. (OTCQB: HUGE), a leader in design for multiscreen entertainment & video platform software, announced that Peter Deslandes has joined the company as Director of Experience Design for the EMEA Region. Joining from the BBC, Peter will be responsible for the oversight of client projects from inception through to completion, running Massive’s London-based team of Visual and Experience Designers and working directly with Derek Ellis, Co-Founder & Chief Creative Officer, and Bronwyn van der Merwe, Director of Experience Design APAC.
Peter Deslandes
“Peter brings a wealth of experience and skill to Massive, and will provide a great boost for the London team” said Derek Ellis, Co-Founder and Chief Creative Officer at Massive Interactive. “Peter has an exceptional track record and reputation for the work he did at the BBC, and I am looking forward to working with him to grow our design and user experience offering to the market, and our position at the leading edge of the industry”.
Peter will be based in the London office and is responsible for all EMEA work. In addition, he will be working closely with the design and user experience teams in the other Massive offices around the world.
“Massive Interactive has been at the forefront of the Video on Demand and Live TV industry for a number of years and I am really excited to be part of one of the most talented teams in the industry”, said Peter Deslandes, Director of Experience Design for EMEA at Massive Interactive. “Not only will I now have the opportunity to work with some of the leading content owners, brands and broadcasters in the world, but also apply my experience and knowledge to market sectors that are now starting to embrace our technology such as airlines, cinemas and film studios.”
Peter started out in more technical roles and has been involved in delivering content to consumers through emerging technologies now for over 16 years. He comes to Massive after almost 8 years at the BBC, where he was most recently an executive product manager on the BBC News website and having previously led the re-launch of the BBC Weather website towards the end of 2011.
Peter Deslandes leaves the BBC to Join Massive Interactive as Director of Experience Design for EMEA
Massive Interactive Inc. (OTCQB: HUGE), a leader in design for multiscreen entertainment & video platform software, announced that Peter Deslandes has joined the company as Director of Experience Design for the EMEA Region. Joining from the BBC, Peter will be responsible for the oversight of client projects from inception through to completion, running Massive’s London-based team of Visual and Experience Designers and working directly with Derek Ellis, Co-Founder & Chief Creative Officer, and Bronwyn van der Merwe, Director of Experience Design APAC.
Peter Deslandes
“Peter brings a wealth of experience and skill to Massive, and will provide a great boost for the London team” said Derek Ellis, Co-Founder and Chief Creative Officer at Massive Interactive. “Peter has an exceptional track record and reputation for the work he did at the BBC, and I am looking forward to working with him to grow our design and user experience offering to the market, and our position at the leading edge of the industry”.
Peter will be based in the London office and is responsible for all EMEA work. In addition, he will be working closely with the design and user experience teams in the other Massive offices around the world.
“Massive Interactive has been at the forefront of the Video on Demand and Live TV industry for a number of years and I am really excited to be part of one of the most talented teams in the industry”, said Peter Deslandes, Director of Experience Design for EMEA at Massive Interactive. “Not only will I now have the opportunity to work with some of the leading content owners, brands and broadcasters in the world, but also apply my experience and knowledge to market sectors that are now starting to embrace our technology such as airlines, cinemas and film studios.”
Peter started out in more technical roles and has been involved in delivering content to consumers through emerging technologies now for over 16 years. He comes to Massive after almost 8 years at the BBC, where he was most recently an executive product manager on the BBC News website and having previously led the re-launch of the BBC Weather website towards the end of 2011.
