Published by Gbaf News
Posted on February 27, 2017
8 min readLast updated: January 21, 2026
Developing the loyalty element of the award-winning ‘DubaiNOW’ mobile app to unlock the relationship value of Government smart services
Loyyal, the leading universal loyalty platform, has been invited by Smart Dubai to rejoin the Dubai Future Accelerators Program in its second cycle. The company will be working alongside Smart Dubai to focus on developing and expanding the loyalty and incentivization elements of the award-winning DubaiNOW mobile application.
With the aim of making Dubai the best connected and ‘happiest’ city on earth, Smart Dubai regards blockchain technology as the missing piece in creating a seamless and more efficient digital economy. As a founding member of the Dubai Global Blockchain Council and a pioneer for blockchain technology in the region, Loyyal is ideally placed to collaborate with Smart Dubai to achieve its vision.
Named ‘Best Government Mobile App of the Year’ in 2016, DubaiNOW offers customers access to a range of smart services from 22 government entities. An industry leader in blockchain and universal loyalty technology, over the duration of the Dubai Future Accelerators Program, Loyyal will be using its expertise to develop the incentivization element of the app. It aims to unite the various government entities which are featured on DubaiNOW, linking payment options, increasing efficiency, improving overall customer experience and unlocking the relationship value of these entities.
It is the second time that Loyyal has taken part in the Dubai Future Accelerators Program, by-passing the application process, after its involvement in the inaugural phase of the project in late 2016. The program is an initiative by the Dubai government which was developed under the directives of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. The program brings together government agencies and a selection of the world’s most innovative companies to explore the technologies of the future and their applications in resolving challenges and creating opportunities for the benefit of society as a whole and future generations to come.
During phase one of Dubai Future Accelerators, Loyyal was part of a successful collaboration with Dubai Holding, which created a deployment to re-map and enhance the manner in which the group’s companies interacted with each other and their customers in an innovative, cost-effective way. Through phase two, the company will continue to harness its proven expertise in blockchain and smart contract infrastructure solutions to develop improved and more unified loyalty and incentivization programs for Smart Dubai, which will connect and incentivize residents across a full range of government smart services.
“At the Smart Dubai Office we are consistently working on partnerships to enhance daily life experiences for all of the city’s residents leading them to have happier lives. With the launch of DubaiNOW we brought over 55 different government and private sector services under one application, encouraging all the residents to use the app for more safer, efficient, impactful and seamless transactional experiences. To go one step further, we have partnered with Loyyal to develop a loyalty program rewarding all of DubaiNOW’s users. This will not only help increase happiness levels in the city, but will also provide users an introductory experience in using Blockchain technology,” said H.E Dr.Aisha Bin Bishr, Director General, Smart Dubai Office.
“These aren’t just challenges for Dubai, but for the entire world. The fate of our future is reliant on partnerships with innovative governments and new technologies.” said Abdulla bin Touq, CEO of the Dubai Future Foundation. “The history of our city and our people has been one of discovery and vision since our inception 45 years ago,” he continued. “Dubai is a platform for innovation, a place for the best minds to come together with forward-thinking leadership to forge a better future for us all.”
“We are deeply honored to have been asked to participate in the second cycle of the Dubai Future Accelerators Program,” says Sean Dennis, Chief Happiness Officer and Co-Founder of Loyyal. “Loyyal is committed to working with the Dubai Government as it lays the foundations of a model city that the world looks towards for inspiration – promoting innovation, efficiency and happiness for residents and visitors alike. Working with Smart Dubai specifically, and being part of what will become the most connected and smartest city in the world is a huge opportunity for us and blockchain in general.”
Developing the loyalty element of the award-winning ‘DubaiNOW’ mobile app to unlock the relationship value of Government smart services
Loyyal, the leading universal loyalty platform, has been invited by Smart Dubai to rejoin the Dubai Future Accelerators Program in its second cycle. The company will be working alongside Smart Dubai to focus on developing and expanding the loyalty and incentivization elements of the award-winning DubaiNOW mobile application.
With the aim of making Dubai the best connected and ‘happiest’ city on earth, Smart Dubai regards blockchain technology as the missing piece in creating a seamless and more efficient digital economy. As a founding member of the Dubai Global Blockchain Council and a pioneer for blockchain technology in the region, Loyyal is ideally placed to collaborate with Smart Dubai to achieve its vision.
Named ‘Best Government Mobile App of the Year’ in 2016, DubaiNOW offers customers access to a range of smart services from 22 government entities. An industry leader in blockchain and universal loyalty technology, over the duration of the Dubai Future Accelerators Program, Loyyal will be using its expertise to develop the incentivization element of the app. It aims to unite the various government entities which are featured on DubaiNOW, linking payment options, increasing efficiency, improving overall customer experience and unlocking the relationship value of these entities.
It is the second time that Loyyal has taken part in the Dubai Future Accelerators Program, by-passing the application process, after its involvement in the inaugural phase of the project in late 2016. The program is an initiative by the Dubai government which was developed under the directives of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. The program brings together government agencies and a selection of the world’s most innovative companies to explore the technologies of the future and their applications in resolving challenges and creating opportunities for the benefit of society as a whole and future generations to come.
During phase one of Dubai Future Accelerators, Loyyal was part of a successful collaboration with Dubai Holding, which created a deployment to re-map and enhance the manner in which the group’s companies interacted with each other and their customers in an innovative, cost-effective way. Through phase two, the company will continue to harness its proven expertise in blockchain and smart contract infrastructure solutions to develop improved and more unified loyalty and incentivization programs for Smart Dubai, which will connect and incentivize residents across a full range of government smart services.
“At the Smart Dubai Office we are consistently working on partnerships to enhance daily life experiences for all of the city’s residents leading them to have happier lives. With the launch of DubaiNOW we brought over 55 different government and private sector services under one application, encouraging all the residents to use the app for more safer, efficient, impactful and seamless transactional experiences. To go one step further, we have partnered with Loyyal to develop a loyalty program rewarding all of DubaiNOW’s users. This will not only help increase happiness levels in the city, but will also provide users an introductory experience in using Blockchain technology,” said H.E Dr.Aisha Bin Bishr, Director General, Smart Dubai Office.
“These aren’t just challenges for Dubai, but for the entire world. The fate of our future is reliant on partnerships with innovative governments and new technologies.” said Abdulla bin Touq, CEO of the Dubai Future Foundation. “The history of our city and our people has been one of discovery and vision since our inception 45 years ago,” he continued. “Dubai is a platform for innovation, a place for the best minds to come together with forward-thinking leadership to forge a better future for us all.”
“We are deeply honored to have been asked to participate in the second cycle of the Dubai Future Accelerators Program,” says Sean Dennis, Chief Happiness Officer and Co-Founder of Loyyal. “Loyyal is committed to working with the Dubai Government as it lays the foundations of a model city that the world looks towards for inspiration – promoting innovation, efficiency and happiness for residents and visitors alike. Working with Smart Dubai specifically, and being part of what will become the most connected and smartest city in the world is a huge opportunity for us and blockchain in general.”
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