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L’Oréal denies report saying it suspended Twitter ad spending
Global Banking & Finance Review®
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(Reuters) -Cosmetics maker L’Oréal SA said it had not suspended advertising spending on Twitter, denying a Financial Times report from earlier on Wednesday that cited sources familiar with the matter.
(Reuters) -Cosmetics maker L’Oréal SA said it had not suspended advertising spending on Twitter, denying a Financial Times report from earlier on Wednesday that cited sources familiar with the matter.
“L’Oréal did not make any decision to suspend advertising spending on Twitter,” a company spokesperson told Reuters in an email.
Twitter did not immediately respond to Reuters’ requests for comment.
Last week, top U.S. automaker General Motors Co said it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover of the social media company.
Musk said in an open letter to advertisers last week that he wanted Twitter to be “the most respected advertising platform in the world.”
Ad sales represented over 90% of Twitter’s revenue in the second quarter. At a presentation for advertisers in May, some ad agencies and brands were already skeptical about Twitter’s future.
The beauty group is known for Maybelline mascara and Lancome skincare among other popular brands.
(Reporting by Akash Sriram and Deborah Sophia in Bengaluru, and Mimosa Spencer in Paris; Editing by Anil D’Silva and Aurora Ellis)
Advertising revenue is the income generated from advertisements displayed on various platforms, such as social media, websites, or television. It is a primary source of income for many companies, particularly in the digital space.
Digital marketing refers to the promotion of products or services using digital channels, including social media, email, search engines, and websites. It aims to reach consumers through their online behavior and preferences.
Consumer perception is how individuals view and interpret a brand or product based on their experiences, beliefs, and marketing messages. It significantly influences purchasing decisions and brand loyalty.
Investment is the act of allocating resources, usually money, in order to generate income or profit. This can include purchasing stocks, bonds, real estate, or other assets with the expectation of future returns.
Financial services encompass a wide range of services provided by the finance industry, including banking, investment, insurance, and asset management. These services help individuals and businesses manage their finances effectively.
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