Editorial & Advertiser disclosure

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Home > Top Stories > LIQUI MOLY to become official sponsor of the 2019 World Handball Championship

LIQUI MOLY to become official sponsor of the 2019 World Handball Championship

Published by Gbaf News

Posted on August 16, 2018

3 min read

Last updated: January 21, 2026

Thames Water financial restructuring proposal amidst Class B creditor dispute - Global Banking & Finance Review — This image illustrates the financial challenges faced by Thames Water, including its restructuring efforts and the conflict with Class B creditors. The article discusses how the utility company aims to stabilize its finances amid competing plans.

Tournament in Denmark and Germany to increase brand awareness of the oil manufacturer

The German oil and additive specialist LIQUI MOLY is continuing to expand its sport sponsorship: the company is now also the official sponsor of the World Handball Championship, which is will take place in Denmark and Germany in January.

“This world championship is one of our global lead sponsorships,” says Peter Baumann, Marketing Director at LIQUI MOLY.

During the 96 games of the world championship, the blue and red logo will be visible behind the goal and on the LED hoardings, among other places. “This not only brings our brand closer to the hundreds of thousands of spectators in person, but also to the screens of many millions of sports fans,” says Peter Baumann.

LIQUI MOLY is traditionally well-represented in motorsports, currently in the MotoGP motorcycle world championship and the TCR touring car championship. “We also want to increase our brand awareness outside of motorsports and the World Handball Championship is a great opportunity to do just that,” says Peter Baumann. “We are helped by the international focus of a world championship and the associated global media presence.” Particularly as LIQUI MOLY is not breaking new ground with handball and has already accompanied many tournaments and teams as a sponsor. More brand awareness leads to more sales, that’s the reckoning at LIQUI MOLY.

LIQUI MOLY will also invite many customers to the world championship. This is not just about enjoying sports: “What’s happening on the court also describes very well how we function as a company: Team play, quick thinking and the absolute will to be among the best,” says Peter Baumann.

Tournament in Denmark and Germany to increase brand awareness of the oil manufacturer

The German oil and additive specialist LIQUI MOLY is continuing to expand its sport sponsorship: the company is now also the official sponsor of the World Handball Championship, which is will take place in Denmark and Germany in January.

“This world championship is one of our global lead sponsorships,” says Peter Baumann, Marketing Director at LIQUI MOLY.

During the 96 games of the world championship, the blue and red logo will be visible behind the goal and on the LED hoardings, among other places. “This not only brings our brand closer to the hundreds of thousands of spectators in person, but also to the screens of many millions of sports fans,” says Peter Baumann.

LIQUI MOLY is traditionally well-represented in motorsports, currently in the MotoGP motorcycle world championship and the TCR touring car championship. “We also want to increase our brand awareness outside of motorsports and the World Handball Championship is a great opportunity to do just that,” says Peter Baumann. “We are helped by the international focus of a world championship and the associated global media presence.” Particularly as LIQUI MOLY is not breaking new ground with handball and has already accompanied many tournaments and teams as a sponsor. More brand awareness leads to more sales, that’s the reckoning at LIQUI MOLY.

LIQUI MOLY will also invite many customers to the world championship. This is not just about enjoying sports: “What’s happening on the court also describes very well how we function as a company: Team play, quick thinking and the absolute will to be among the best,” says Peter Baumann.