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Home > Top Stories > LAZADA AND NETEVEN SIGN A EUROPEAN PARTNERSHIP

LAZADA AND NETEVEN SIGN A EUROPEAN PARTNERSHIP

Published by Gbaf News

Posted on July 3, 2015

3 min read

Last updated: January 22, 2026

Lazada and Neteven partnership announcement for European brands - Global Banking & Finance Review — Image showcasing the partnership between Lazada and Neteven, aimed at enabling European brands to sell in Southeast Asia. This collaboration enhances cross-border e-commerce opportunities.

Marketplace management solution Neteven, and Lazada, the leading online shopping destination in Southeast Asia, have announced a global partnership that will enable European brands and retailers to sell directly to millions of Southeast Asian consumers. neteven

Launched by the Lazada Group in 2012, Lazada’s platform has since grown rapidly and is now available in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. In March 2015, Lazada reached $1 billion in annualised Gross Merchandise Value, confirming their leading position in the region. With more than 55 million monthly visitors, 12 million Facebook fans and 11 million mobile app downloads, Lazada is the largest destination for shoppers in Southeast Asia, with a huge offering of local, international and exclusive products across multiple categories.

Lazada, which opened its marketplace a year ago, targets retailers and brands from all over the world. Its cross-border platform is perfectly positioned to provide European sellers with simple, fast and direct access to approximately 550 million consumers in Southeast Asia. In order to speed up acquisition and onboarding of large retailers, Neteven and Lazada have signed a partnership aimed at integrating their platforms and services.

Neteven’s team has worked closely with Lazada to integrate its API to their system, allowing Neteven’s clients to manage Lazada’s full sales cycle through the Neteven platform.

With this partnership, Lazada can now rely on robust technology and a strategic partner to offer its future merchants. With a portfolio of hundreds of brands and retailers spread across Europe, Neteven will also provide Lazada with direct access to millions of products.

The technical integration is a key element of this partnership. Since international trading goes beyond software management, Neteven and Lazada also provide merchants with a wide range of services: Lazada assists sellers with shipping, customer services and managing returns, while Neteven provides account management, IT integration with the sellers’ information systems, translations and a fully outsourced service. This collaboration removes many of the barriers surrounding distribution in Southeast Asia.

Greg Zemor

Greg Zemor

Greg Zemor, co-founder and CEO of Neteven comments:

“Our partnership with Alibaba provided access to the Chinese market and raised the interests of our customers in the fast growing Asian ecommerce climate. Based on market analysis, we decided to partner with Lazada since they provide our customers with another lucrative market in which to sell. Neteven is now partnered with the largest marketplaces in Europe, USA and Asia and we will continue to add new destinations to our portfolio of marketplaces”.

AimoneRipa di Meana, CEO Crossborder at Lazada Group, comments:

“We see tremendous potential in Southeast Asia as consumers continue to embrace online shopping, largely facilitated by the rise of the internet and an increasingly mobile presence. The time is now for brands and retailers in Europe to grow and build a future in Southeast Asia. As the region’s leading ecommerce player, we offer sellers in Europe the only gateway to enter Southeast Asian market. We are excited about our partnership with Neteven as it provides a convenient route for European retailers to sell via Lazada’s platform”.