Top Stories
KEY PARTNERSHIPS EXPANDS EQUITY RELEASE REFERRAL SUPPORT
Published by Gbaf News
Posted on March 14, 2018
4 min readLast updated: January 21, 2026
Global Banking & Finance Review®
Company
Published by Gbaf News
Posted on March 14, 2018
4 min readLast updated: January 21, 2026
Leading referral service Key Partnerships is enhancing its support for business partners with an expanded adviser support team as client demand for equity release advice grows.
It is responding to record growth in the equity release industry with plan sales growing by more than 40% to take total lending to over £3 billion in 2017 by creating new Partnership Account Manager (PAM) roles to support its expanded team of Business Development Managers (BDMs).
The restructuring of the team is designed to ensure the best possible service for referral partners with Partnership Account Managers providing dedicated telephone support.
Advisers will now have two points of contact with each PAM paired with a BDM responsible for face-to-face visits aimed at better understanding their business needs; identifying equity release opportunities and providing advice on how to position these with their customers.
The new structure aims to ensure referral partners always have support on hand to answer queries and to discuss their opportunities further either face-to-face or over the phone.
Jason Ruse, Head of Key Partnerships said: “Pairing BDMs and PAMs will provide advisers with their own personal account team, who will be able to help them take advantage of this growing market.
“Equity release is one of the fastest growing markets in financial services and with six years of double-digit market growth behind us, the potential for advisers to help clients is enormous while expanding their business.”
The restructured team aims to increase personal service for referral partners while ensuring they have telephone contact and support on accessing the online adviser portal and other useful tools.
BDMs will remain the primary face-to-face contact helping advisers understand the market and share best practice while enabling advisers to establish relationships to help them support clients when the need arises.
Key Partnerships is a B2B referral service providing a whole of market equity release solution for introducers and their clients, through parent company Key Retirement; leading specialist provider of financial solutions to the over 55’s. Over 7,500 introducers encompassing IFAs, mortgage brokers, accountants, solicitors and estate agents are registered to refer business to Key Partnerships. In return for the referral, intermediaries earn on average £1,341 on completion of the loan.
Leading referral service Key Partnerships is enhancing its support for business partners with an expanded adviser support team as client demand for equity release advice grows.
It is responding to record growth in the equity release industry with plan sales growing by more than 40% to take total lending to over £3 billion in 2017 by creating new Partnership Account Manager (PAM) roles to support its expanded team of Business Development Managers (BDMs).
The restructuring of the team is designed to ensure the best possible service for referral partners with Partnership Account Managers providing dedicated telephone support.
Advisers will now have two points of contact with each PAM paired with a BDM responsible for face-to-face visits aimed at better understanding their business needs; identifying equity release opportunities and providing advice on how to position these with their customers.
The new structure aims to ensure referral partners always have support on hand to answer queries and to discuss their opportunities further either face-to-face or over the phone.
Jason Ruse, Head of Key Partnerships said: “Pairing BDMs and PAMs will provide advisers with their own personal account team, who will be able to help them take advantage of this growing market.
“Equity release is one of the fastest growing markets in financial services and with six years of double-digit market growth behind us, the potential for advisers to help clients is enormous while expanding their business.”
The restructured team aims to increase personal service for referral partners while ensuring they have telephone contact and support on accessing the online adviser portal and other useful tools.
BDMs will remain the primary face-to-face contact helping advisers understand the market and share best practice while enabling advisers to establish relationships to help them support clients when the need arises.
Key Partnerships is a B2B referral service providing a whole of market equity release solution for introducers and their clients, through parent company Key Retirement; leading specialist provider of financial solutions to the over 55’s. Over 7,500 introducers encompassing IFAs, mortgage brokers, accountants, solicitors and estate agents are registered to refer business to Key Partnerships. In return for the referral, intermediaries earn on average £1,341 on completion of the loan.
Explore more articles in the Top Stories category
