JAPAN’S FUKUSHIMA BANK DEPLOYS MOBILE SALES FORCE AUTOMATION SOLUTION POWERED BY MAGIC SOFTWARE’S APPLICATION DEVELOPMENT PLATFORM

iPad app from Magic partner, CCU, increases bank’s sales force productivity by 30-40%

applicationMagic Software Enterprises Ltd. (NASDAQ and TASE: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, today announced that Fukushima Bank has deployed an iPad sales force automation (SFA) solution powered by the Magic xpa Application Platform. Developed by Magic partner, CCU Co., Ltd, the iPad solution has increased the bank’s sales force productivity by 30-40%.

Fukushima Bank’s iPad sales force automation app enables the bank’s sales employees to effectively manage their customer contacts, activities and customer histories from inside and outside the office. By upgrading their original app from CCU which ran on Windows Mobile phones to iPads, the bank was able to take advantage of the iPad’s larger touch screen and also switch to a proposal-based sales style. CCU completed the project which included migration from a previous version of Magic’s application platform (uniPaaS) to Magic xpa in just two months.

“With over 200 users, we were very pleased by how quickly and smoothly the migration went. The iPad app provides all the features that we were looking for and the fast deployment enabled us to start generating a return on investment within a short time,” stated Ryoujun Watanabe, Sales Management Division at Fukushima Bank.

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“Fukushima Bank understands that enterprise mobility solutions require frequent updates to continuously improve their effectiveness,” states Hiroki Aoyama, President and CEO at CCU. “Magic’s rapid cross-platform development platform gives us the flexibility to quickly adapt our solutions to meet changing customer requirements and take advantage of the latest technologies.”

Toshio Sato, President at Magic Software Japan added, “We’re pleased to have CCU as a Magic partner and congratulate them on another successful project. This project shows how Magic xpa is an excellent choice for all types of organizations who want the flexibility to migrate to new platforms to increase the productivity of their mobile workforce.”

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

For more information, visit www.magicsoftware.com.

About CCU

CCU is a Magic partner. Established in 1990 in Fukushima, Japan, CCU Co., Ltd. provides software development and sales, and consulting and system integration expertise and services to financial institutions. CCU’s flagship software product is its own “Package System Fellowship Series”, which includes Human Resources and Payroll, Employment, Finance, Sales Suppliers, and Public Relations Support.

About Fukushima Bank

Founded in 1922 and headquartered in Fukushima, Japan, Fukushima Bank, Ltd. provides banking and financial services in Japan. It offers time deposits; pension products; card, pensioner, education, and home improvement loans, as well as mortgages and car financing; credit cards; credit guarantee services; and personal consumption finance. The company also provides leasing services for construction equipment, tools equipment, transportation equipment, communication equipment, office equipment, household appliances, medical equipment, precision machinery, etc. In addition, it is involved in the contract development and maintenance of computer software; rental and sale of computer software; sale of computers and related equipment and supplies; and other operation of a computer system.

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