Top Stories
impact.com Announces Continued Growth in First Quarter of 2022
Global Banking & Finance Review®
Company
Highlights from the quarter include launch of The Partnership Economy book, expansion of client portfolio with over 200 new clients, key acquisition, new product innovations, and two c-suite appointments
Highlights from the quarter include launch of The Partnership Economy book, expansion of client portfolio with over 200 new clients, key acquisition, new product innovations, and two c-suite appointments
London UK, 3rd May, 2022—impact.com, the world’s leading partnership management platform driving partnerships for more than 2,200 brands, announced today its continued momentum in the first quarter of 2022 driven by the company’s client expansion, acquisition of Pressboard, the premier analytics and reporting platform for branded content, and new product innovations, including Link Scanner and Search Compliance. During the quarter, impact.com welcomed more than 200 new clients. Further cementing its leadership in the industry, impact.com published The Partnership Economy, a book authored by impact.com’s CEO, David A. Yovanno, which is an insightful, actionable guide to how modern businesses can use partnerships to increase customer acquisition, foster revenue growth, and establish brand awareness and loyalty.
“The growth impact.com continues to see is a result of the strong demand for innovative technology that brands and partners require to remain competitive, scale revenue, and become more relevant in the daily lives of the modern customer. While impact.com has been vocal for several years about the changing landscape of advertising, the last two years have been pivotal to understanding what consumers want and what they expect, and it is squarely centred on the prevalence of authentic commerce based information that is now available to them,” said impact.com CEO David A. Yovanno.
As the advertising industry evolves, so does consumer adoption of – and attitudes towards – various advertising tactics, so publishers need to adapt. For example in the first quarter of 2022, publishers looked to reprioritise revenue sources, reporting that branded content was a “large” area of focus compared to programmatic and video advertising. impact.com’s acquisition of Pressboard, addresses the trend by providing publishers with a best-in-class platform as digital advertising is deprioritized.
Supporting this trend from continued innovation in its products, impact.com also announced the release of Link Scanner, a new tool which automatically detects and replaces broken links to ensure no clicks go to waste, and publishers and their brand’s partners save valuable dollars. The company’s Search Compliance feature was also released, which reduces the incidence of partners bidding on branded or trademarked paid search terms by monitoring partners’ paid search activities for compliance, enforcing policies, detecting violations, and resolving issues through a resolution workflow.
Additional highlights from the quarter include:
Looking ahead, impact.com will be taking part in upcoming events, including OMR, DMEXCO and many more.
More information on the company’s momentum can be found on impact.com.
ABOUT impact.com
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimise all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.
CONTACTS
Julia Linehan, The Digital Voice
Jenna Mills, impact.com
This is a Sponsored Feature
Consumer acquisition refers to the strategies and processes used by businesses to attract and convert new customers, often involving marketing and sales efforts.
Branded content is a marketing strategy that involves creating content that is directly associated with a brand, aiming to engage consumers and enhance brand awareness.
A strategic investment is a financial investment made with the intention of achieving specific business objectives, such as gaining market share or enhancing competitive advantage.
Search compliance refers to monitoring and ensuring that partners adhere to specific guidelines when bidding on search terms related to a brand, protecting brand integrity.
Explore more articles in the Top Stories category
