Published by Gbaf News
Posted on December 18, 2014
2 min readLast updated: January 22, 2026
Do you recall dropping a shopping cart on a Thursday while you’re thinking of buying something online? If yes, you’re one of the many shoppers that made Thursday the day when people abandon shopping carts most often, according to SalesCycle.
Shopping cart abandonment is the number one income killer for online sellers at nearly 70% of all online shopping incidence. In dollars that’s an astounding $3 trillion worldwide. Now juxtapose this rate with the surge in online shopping during the holidays: 86% of Americans did their Christmas shopping online last year, according to PayPal. How many are abandoning their shopping carts this season? We don’t know yet, but it’s likely to add to the huge pile of lost opportunity sales. At that scale, cutting down shopping cart abandonment even by 1% can mean a lot. One key is to earn the trust of e-commerce visitors.
In the infographic we prepared below, we listed the ways to generate trust and goodwill based on studies culled from various industry sources. Earning shoppers’ trust is not guesswork; rather, it’s replete with statistical truths that can increase sellers’ chances of sales conversion. Consider these facts if you’re a seller:
We also included a glaring fact that online sites with shabby customer service should take heed: 56% of shoppers will tell other people about their bad experience with a business. That’s more than half of your shoppers becoming a serious liability.
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