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    Home > Top Stories > Hoist Finance UK appoints new Commercial Director as part of their launch back into the consumer debt purchase industry
    Top Stories

    Hoist Finance UK appoints new Commercial Director as part of their launch back into the consumer debt purchase industry

    Published by Wanda Rich

    Posted on April 11, 2025

    2 min read

    Last updated: January 24, 2026

    The image features Sam Joshi, the new Commercial Director of Hoist Finance UK, emphasizing his role in enhancing consumer debt acquisitions as the company re-enters the market.
    Sam Joshi, newly appointed Commercial Director of Hoist Finance UK, focuses on consumer debt acquisition - Global Banking & Finance Review
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    Tags:Appointmentmanagementfinancial servicesdebt instruments

    Quick Summary

    Hoist Finance UK, which is being reborn as a ‘new’

    Hoist Finance UK, which is being reborn as a ‘new’ business with a clear mandate to buy consumer debt, has further strengthened its senior management team with the appointment of Sam Joshi as Commercial Director.

    Sam will support the business to grow as it refocuses its operations in the UK to concentrate solely on becoming the country’s premier acquirer of consumer debt portfolios from the banking- and wider lending community.

    Sam is a familiar name in the credit industry having worked on both sides of the ‘buying’ and ‘selling’ fence in a career that spans more than 25 years. He started his career with Citigroup as a DCA and Asset Sales Manager and previously worked for Hoist Finance UK after it acquired The Lewis Group in 2014. Most recently he was Client Director at Lowell.

    Ed Horton, UK Country Manager at Hoist Finance UK, said he is delighted to welcome Sam back to the team: “His experience, reputation and contacts will be invaluable as we re-affirm our position in buying and managing unsecured, NonPerforming consumer Loans (NPLs),” he explains. “He will also play an integral part in looking at secured Performing Loans and SME debt in the commercial space, partnering with the appropriate service providers and peers with the skills to handle more complex cases.”

    Sam is similarly delighted to be back: “The UK is a mature market with plenty of sellers and volume and there is a real opportunity to become a leading player,” he says. “We are both looking to grow our existing partnerships and diversify further, working with others who may bring the additional skills needed to manage different asset classes, and who share our ambitions for the future.”

    Sam envisages Hoist Finance in the UK will continue to target the Tier One and Tier Two banks and lenders, but also explore the secondary market, buying debt from other sellers who may wish to divest: “We are very open-minded about creating new partnerships and co-investing in portfolios that gives us the returns we are looking for,” he says.

    Frequently Asked Questions about Hoist Finance UK appoints new Commercial Director as part of their launch back into the consumer debt purchase industry

    1What is consumer debt?

    Consumer debt refers to the money borrowed by individuals to purchase goods and services, typically through credit cards, personal loans, or other financing options.

    2What are Non-Performing Loans (NPLs)?

    Non-Performing Loans (NPLs) are loans on which the borrower is not making interest payments or repaying any principal. These loans are considered at risk of default.

    3What is a Commercial Director?

    A Commercial Director is a senior management role responsible for overseeing the commercial strategy and operations of a company, focusing on revenue generation and market growth.

    4What is a debt portfolio?

    A debt portfolio is a collection of various debt instruments held by an investor or financial institution, which may include loans, bonds, and other forms of credit.

    5What is the role of a Client Director?

    A Client Director is responsible for managing relationships with clients, ensuring their needs are met, and driving business growth through effective client engagement.

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