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High fares, rising economic worries could weigh on airline recovery
Global Banking & Finance Review®
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By Jamie Freed
DOHA (Reuters) -Pent-up demand from the pandemic means consumers are weathering high airfares, but as summer ends and inflation and interest rate rises begin to bite, there are growing questions over whether the appetite for travel is sustainable.
Global airlines are now expected to post a $9.7 billion loss in 2022, a sharp improvement from a revised $42.1 billion loss in 2021, the International Air Transport Association (IATA) said on Monday, and to possibly claw their way back to profit in 2023.
But earnings remain well short of pre-pandemic levels as highly indebted carriers grapple with fresh challenges from rising fuel costs and high wages bills that they are attempting to pass on to consumers in the form of higher fares.
“We have a certain degree of insensitivity to prices this year,” IATA Chief Economist Marie Owens Thomsen said, citing high household savings rates during the pandemic and pent-up travel demand. “That could fade into next year.”
Industry leaders gathering at IATA’s annual meeting in Doha said bookings generally looked very strong for the next few months, but there was less certainty beyond that.
“The demand is pent up. It is revenge travel,” Malaysia Airlines Chief Executive Izham Ismail said. “Airfares have gone up tremendously. It is not only in Malaysia or Malaysia Airlines – it is throughout the industry globally. If the price continues to be high the demand will taper off.”
IATA forecasts yields, a proxy for airfares, will rise by 5.6% this year globally.
Air New Zealand Chief Executive Greg Foran said fares at his airline were now running 20% to 25% above pre-COVID levels, in part to cover fuel prices that have more than doubled.
“We are communicating to our customers and letting them know … what they’re seeing in ticket prices is not Air New Zealand trying to recover money that it lost over the last 800-plus days. It’s about dealing with cost pressures that we have in front of us today,” he said.
Consumers in many countries are now facing higher prices for everyday items such as groceries and gasoline that are rising faster than wages.
To date, that has not hit the appetite for travel, with many having saved up during the pandemic when many borders were closed and holidays were postponed.
Hawaiian Airlines Chief Executive Peter Ingram said demand from the U.S. mainland and Canada was “incredibly robust”, with capacity running around 15% above pre-pandemic levels.
“It’s impossible not to be aware of the fact that we’re seeing a lot of inflation in the United States. But as we look at the demand right now, we aren’t really seeing any effects,” he said. “That’s not to say we won’t see some as the year goes on. But right now, all the demand indicators are very strong.”
IATA Director General Willie Walsh also played down concerns of a so-called “demand cliff” that would spell a short-lived recovery.
“I don’t think it’s a flash in the pan,” he said. “I think there is some pent-up demand being fulfilled at the moment, but you’ve got to remember we’re still well below where we were in 2019.”
“So I think there’s still a lot of ground to make up before we can get into the debate as to whether we’ll see that taper off.”
But in India, where airlines are entering a traditionally lower travel period in July to September during monsoon season, there are rising concerns about the sustainability of demand given airfares have not fully covered the impact of rising fuel prices, Vistara Chief Executive Vinod Kannan said.
“We have to cross our fingers, wish, pray and see what happens,” he said of the low season. “Fare increases can help you to a certain extent. But if your demand drops off, you’re back to square one.”
(Reporting by Jamie Freed and Alexander Cornwell; Editing by Tim Hepher and David Evans)
Pent-up demand refers to consumer desire to purchase goods or services that has been delayed or suppressed, often due to external factors like economic downturns or global events.
Airfares are the prices charged by airlines for tickets to travel on their flights, which can vary based on demand, season, and operational costs.
Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power and often measured by the Consumer Price Index (CPI).
Yields in the airline industry refer to the revenue generated per passenger per mile, often used as a measure of profitability and pricing strategy.
Economic recovery is the phase of the economic cycle where the economy begins to grow again after a recession, characterized by increased consumer spending and improved business performance.
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