(Reuters) -UK’s Bloomsbury Publishing on Thursday said
(Reuters) -UK’s Bloomsbury Publishing on Thursday said trading in fiscal year 2024-2025 will be ahead of current expectations, after posting a 32% jump in first-half revenue, driven by another round of blockbuster performance of Sarah J Maas’s fantasy fiction titles.
The publisher, best known for picking up J.K. Rowling’s Harry Potter series in 1997, has managed to attract a broader readership with “A Court of Thorns and Roses” or ACOTAR series author Sarah J. Maas’s fantasy-fiction novels.
The genre is gaining popularity among teenagers and adults alike through word-of-the-mouth recommendations on social media, including TikTok and Instagram.
The company reported revenues of 179.8 million pounds ($232.4 million), compared to the 136.7 million pounds it reported last year.
It expects to report revenues of 319.3 million pounds and pre-tax profit of 37.5 million pounds for the year ending Feb. 28, 2025.
($1 = 0.7735 pounds)
(Reporting by Yamini Kalia in Bengaluru; Editing by Sonia Cheema and Sumana Nandy)
Revenue is the total income generated by a company from its business activities, typically from the sale of goods and services, before any expenses are deducted.
Profit is the financial gain obtained when the revenue from business activities exceeds the costs, expenses, and taxes associated with those activities.
Fantasy fiction is a genre of literature that features magical elements, fantastical creatures, and imaginary worlds, often set in a universe distinct from our own.
Social media marketing involves using social media platforms to promote products or services, engage with customers, and build brand awareness through content sharing and advertising.
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