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Half of Britons to spend less this Christmas – Kantar
Published by Jessica Weisman-Pitts
Posted on October 24, 2022
2 min readLast updated: February 3, 2026
Global Banking & Finance Review®
Company
Published by Jessica Weisman-Pitts
Posted on October 24, 2022
2 min readLast updated: February 3, 2026
LONDON (Reuters) – Half of Britons plan to spend less on Christmas this year as a cost of living crisis, amid surging food and energy costs, curtails their purchasing power, market researcher Kantar said on Monday.
LONDON (Reuters) – Half of Britons plan to spend less on Christmas this year as a cost of living crisis, amid surging food and energy costs, curtails their purchasing power, market researcher Kantar said on Monday.
It said one in three shoppers who expects to spend less plans to cut gift budgets for close friends and family by over 25 pounds ($28.30) per person.
UK consumers have been reining in their spending with inflation hitting 10% and they also face the prospect of a tighter squeeze in 2023 after finance minister Jeremy Hunt said he would scrap tax cuts previously planned by outgoing Prime Minister Liz Truss.
A survey published last week showed consumer confidence remained close to a record low as households responded to the combination of high inflation and Britain’s chaotic politics.
Kantar said 37% of UK consumers are struggling with their financial situation, while 47% are worried about Christmas.
“With the inflationary backdrop, brands will need to ensure their Christmas advertising campaigns strike the appropriate note with the public,” it said, noting that only 18% of consumers strongly agree that they are looking forward to festive ads this year.
Several retailers, including Britain’s biggest supermarket group Tesco and online fashion seller ASOS, have warned about their profit outlook this month as they face higher energy and staff costs, and a weak pound.
($1 = 0.8834 pounds)
(Reporting by James Davey; Editing by Bernadette Baum)
Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is typically measured as an annual percentage increase.
Consumer confidence is an economic indicator that measures how optimistic or pessimistic consumers are regarding their expected financial situation and the overall economy.
Purchasing power refers to the amount of goods and services that can be bought with a unit of currency. It decreases when inflation rises.
A cost of living crisis occurs when the prices of essential goods and services rise significantly, making it difficult for individuals and families to afford basic necessities.
A gift budget is the amount of money that an individual allocates for purchasing gifts during a specific occasion, such as holidays or birthdays.
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