Published by Jessica Weisman-Pitts
Posted on October 10, 2022
By Mimosa Spencer
PARIS (Reuters) – French luxury groups LVMH, Gucci-owner Kering and Hermes are expected to post double-digit third-quarter sales growth as demand for high-end fashion from tourists and shoppers revamping post-pandemic wardrobes remains strong.
The sector has sailed above stock market turbulence, lockdowns in China and soaring inflation in recent months, buoyed by its wealthy customer base even as retailers of cheaper clothing and accessories warn of weakening demand.
After cheering a solid quarter, investors will be looking for any signs that appetite for leading fashion labels could also ease from the post-lockdown frenzy that has seen business boom in recent months.
“Resilience will be tested starting in Q4 this year,” said Aurelie Husson-Dumoutier of HSBC.
Slowing economic growth and drops in consumer confidence and U.S credit card spending paint a “cautious” picture of the consumer in the run-up to the festive season, Thomas Chauvet of Citi warned.
Company strategies for increasing prices, which will likely have helped boost sales and are aimed at protecting margins, will also be scrutinised.
Luxury labels including the industry’s largest, LVMH’s Louis Vuitton, have historically raised prices at around 2.5 times the rate of inflation, according to UBS, which forecasts further price hikes in at least the mid-single digits next year, citing a global inflation forecast of around 4%.
Without citing a corresponding inflation figure, UBS estimates prices for the sector increased by 4.6% on average this year, through July.
Business in China is expected to have bounced back considerably from the second quarter as COVID lockdown disruption eased, but uncertainty remains.
“China is where companies see high volatility, which makes it difficult to extrapolate trends month-on-month,” noted Luca Solca of Bernstein.
UBS’ Zuzanna Pusz, who ranks among the top 8 analysts covering LVMH in terms of estimate accuracy according to Refinitiv data, forecasts the group will post organic sales growth for the quarter of 21%, with a boost from foreign exchange rates. A Visible Alpha consensus cited by the bank points to 13% organic sales growth.
Pusz expects 13% organic sales growth for Kering and 15% growth at constant rates from Hermes, over the period.
LVMH posts third-quarter revenue on Oct. 11, while Kering and Hermes announce results on Oct. 20.
(Reporting by Mimosa Spencer; Editing by Kirsten Donovan)
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