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FOREFRONT OF DIGITAL INNOVATION

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Mediaworks is an award-winning SEO and digital marketing agency that is constantly at the forefront of digital innovation. Founded by Brett Jacobson in 2007, Mediaworksoperatesfrom its headquarters in the North East of England and at its London office, serving a range of clients from all over the UK. Recent clients include GlaxoSmithKline (GSK), Scottish Power and House of Fraser.

Mediaworks offers a slew of digital services to help businesses be found in Google search and to help boost their overall exposure online. While traditional marketing can be hard to track, digital marketing allows decisions to be made with real data and analysis of results performed.

The companyhas a team of 50+ employees, who are grouped into specialist areas of the business, providing expert knowledge on the key areas of service.

  • SEO: In the world of online marketing, search engine optimisation means helping your company be found in Google search results. Unfortunately, Google has its own algorithms and methods to rank websites and it can be hard to manually rank. Businesses can suffer either by doing no SEO or by employing a company that uses ‘black hat’ methods which can severely harm a websites online presence. Mediaworks offers a holistic, bespoke and tailored approach to SEO alongside a content marketing service to help build creative brand loyalty and recognition.
  • Paid Search: Google pay-per-click can be a confusing, tiresome process and paid ads can be a minefield for the uninitiated. Some in-house marketing executives can spend entire days trying to optimise paid advertisements. Mediaworks takes care of the whole package for businesses, helping them manage time and deliver conversions.
  • Conversion Rate Optimisation (CRO): Some websites are losing money without ever realising it. Thankfully, Mediaworks offers a conversion rate optimisation service which picks up on flaws and usability gaps across your site.
  • Online Reputation Management: Mediaworks helps businesses protect their reputation in search and online. Through positive brand reinforcement and content strategies, the company helps other businesses be well regarded by the public.

This array of services has led to Mediaworks winning a number of prestigious awards in both the UK and Europe.This includes a recent win for Best Paid Campaign at the 2015 European Search Awards in Berlin, a pair of wins at the 2015 Northern Digital Awards (Large Digital Agency and Best PPC Campaign) and being honoured at the 2014 Big Chip Awards (Best Use of Search).

This success, combined with the signing of new clients, has allowed Mediaworks to drive forward and expand, with turnover increasing each year and a steady influx of new employees at the Team Valley, Gateshead headquarters. An apprentice programme has also helped young workers gain their first foothold in the workplace and learn digital marketing from the inside out.

Having recently signed GSK, Stagecoach and Scottish Power alongside high profile clients like Brantano, Jones Bootmakerand a number of successful small businesses, Mediaworks is well positioned to provide tailored marketing assistance for all manner of businesses, whether big or small. Fresh from enjoying a record month in April 2015, the company looks forward to a strong future.

For further information or to discuss digital marketing, visit Mediaworks.co.uk.

Business

Sunak to raise business tax to pay for COVID-19 support – The Sunday Times

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Sunak to raise business tax to pay for COVID-19 support - The Sunday Times 1

(Reuters) – British finance minister Rishi Sunak is set to increase a tax on business to pay for an extension to COVID-19 support schemes in the budget next month, The Sunday Times reported https://bit.ly/3ujaBcU.

Sunak, in his speech on March 3, will announce he is increasing corporation tax from 19 pence in the pound and will outline a pathway where it rises to 23 pence in the pound by the time of the next general election, the report said. The move will raise an expected 12 billion pounds ($16.8 billion) a year, the report added.

According to the report, at least 1 pence is set to be added to the bill for business from this autumn, at a cost to business of 3 billion pounds, with further rises in subsequent years.

Allies of Sunak clarified he would not increase corporation tax higher than 23%.

These measures will be helpful in paying for an extension to the furlough scheme, VAT cuts and business support loans until at least August.

Unlike the 2010 Conservative-led government, which pursued spending cuts to rebalance the economy after the global financial crisis, Sunak is expected to defer most of the toughest decisions about how to pay for that support in his budget speech.

“The corporation tax hike will be higher than expected and the extension of the support schemes will be longer than most people expect,” the newspaper quoted a source as saying.

Insiders indicated the stamp duty holiday on property purchases would also be extended in line with the other coronavirus support measures, the report said.

Britain’s economy had its biggest slump in 300 years in 2020, when it contracted by 10%, and will shrink by 4% in the first three months of 2021, the Bank of England predicts.

($1 = 0.7136 pounds)

 

(Reporting by Vishal Vivek in Bengaluru; Editing by Lincoln Feast.)

 

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Foxconn chairman says expects “limited impact” from chip shortage on clients

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Foxconn chairman says expects "limited impact" from chip shortage on clients 2

TAIPEI (Reuters) – The chairman of Apple Inc supplier Foxconn said on Saturday he expects his company and its clients will face only “limited impact” from a chip shortage that has rattled the global automotive and semiconductor industries.

“Since most of the customers we serve are large customers, they all have proper precautionary planning,” said Liu Young-way, chairman of the manufacturing conglomerate formally known as Hon Hai Precision Industry Co Ltd

“Therefore, the impact on these large customers is there, but limited,” he told reporters.

Liu said he expected the company to do well in the first half of 2021, “especially as the pandemic is easing and demand is still being sustained.”

The global spread of COVID-19 has increased demand for laptops, gaming consoles, and other electronics. This caused chip manufacturers to reallocate capacity away from the automotive sector, which was expecting a steep downturn.

Now, car manufacturers such as Volkswagen AG, General Motors Co and Ford Motor Co have cut output as chip capacity has shrunk.

Counterpoint Research says the shortage has extended to the smartphone sector, with application processors, display driver chips, and power management chips all facing a crunch.

However, the research firm predicts Apple will face a minimal impact, due to its large size and its suppliers’ tendency to prioritise it. Apple is Foxconn’s largest customer.

Foxconn is looking at other areas for growth, including in electric vehicles (EVs), and Liu said their EV development platform MIH now had 736 partner companies participating.

He expected it would have two or three models to show by the fourth quarter, though did not expect EVs to make an obvious contribution to company earnings until 2023.

Liu also said the company was still looking for semiconductor fab purchase opportunities in Southeast Asia after not winning a bid to take over a stake in Malaysia-based 8-inch foundry house Silterra.

(Reporting by Ben Blanchard and Jeanny Kao; Writing by Josh Horwitz; Editing by William Mallard and Ana Nicolaci da Costa)

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EU seeks alliance with U.S. on climate change, tech rules

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EU seeks alliance with U.S. on climate change, tech rules 3

By Sabine Siebold and Kate Abnett

BERLIN (Reuters) – Europe and the United States should join forces in the fight against climate change and agree on a new framework for the digital market, limiting the power of big tech companies, European Union chief executive Ursula von der Leyen said.

“I am sure: A shared transatlantic commitment to a net-zero emissions pathway by 2050 would make climate neutrality a new global benchmark,” the president of the European Commission said in a speech at the virtual Munich Security Conference on Friday.

“Together, we could create a digital economy rulebook that is valid worldwide: a set of rules based on our values, human rights and pluralism, inclusion and the protection of privacy.”

The EU has pledged to cut its net greenhouse gas emissions to zero by 2050, while President Joe Biden has committed the United States to become a “net zero economy” by 2050.

Scientists say the world must reach net zero emissions by 2050 to limit global temperature increases to 1.5 degrees above pre-industrial times and avert the most catastrophic impacts of climate change.

The hope is that a transatlantic alliance could help persuade large emitters who have yet to commit to this timeline – including China, which is aiming for carbon neutrality by 2060, and India.

“The United States is our natural partner for global leadership on climate change,” von der Leyen said.

She called the Jan. 6 storming of the U.S. Capitol a turning point for the discussion on the impact social media has on democracies.

“Of course, imposing democratic limits on the uncontrolled power of big tech companies alone will not stop political violence,” von der Leyen said. “But it is an important step.”

She was referring to a draft set of rules unveiled in December which aims to rein in tech companies that control troves of data and online platforms relied on by thousands of companies and millions of Europeans for work and social interactions.

They show the European Commission’s frustration with its antitrust cases against the tech giants, notably Alphabet Inc’s Google, which critics say have not addressed the problem.

But they also risk inflaming tensions with Washington, already irked by Brussels’ attempts to tax U.S. tech firms more.

Von der Leyen said Facebook’s decision on a news blackout on Thursday in response to a forthcoming Australian law requiring it and Google to share revenue from news underscored the importance of a global approach to dealing with tech giants.

(Additional reporting by Foo Yun Chee; editing by Robin Emmott and Nick Macfie; editing by Jonathan Oatis)

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