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FISERV PRESENTS ON THE MARRIAGE OF MARKETING AND MOBILE BANKING AT SIBOS 2014
Published by Gbaf News
Posted on September 30, 2014
2 min readLast updated: January 22, 2026
Global Banking & Finance Review®
Company
Published by Gbaf News
Posted on September 30, 2014
2 min readLast updated: January 22, 2026
What: Fiserv and client, Bank of Ireland, will present “The Perfect Pair: How Bank of Ireland Married Marketing and Mobile Banking” at Sibos 2014
Who: Geoff Keast, Digital Channels and Payments Director, EMEA, International Group, Fiserv and Jonathan Kidd, strategy and planning manager, Bank of Ireland
When: Wednesday, 1 October, 16:15 – 16:45 p.m.
Where: OT1, Sibos Exhibit Hall, Boston Convention and Exhibition Center
Why: Digital channels are fertile ground for delivery of marketing messages, and mobile functionality has opened new doors for reaching customers with the right messages, at the right time and the right place. Bank of Ireland has capitalized on almost-universal adoption of smartphones in both the Irish and UK market by making significant enhancements to its mobile banking service to increase customer engagement.
In this session, the bank will discuss how it is breaking new ground for marketing in the mobile channel, directly in the bank’s mobile app. The session will also focus on the bank’s innovative approach to delivery of real-time campaigns for an entire range of dynamic messaging and advertising, as well as measurements of success.
Action Item: Keast is available for interviews after the session or in the Fiserv stand #B09
Additional Information: Fiserv will host 15-minute NowTalks on top-of-mind topics, which will be repeated daily in the Fiserv stand #B09. Subject matter experts will be available for interviews upon request.
10:00–10:15 a.m. Differentiate Your Payments Offering through Financial Crime Risk Mitigation
10:45–11:00 a.m. Harmonizing Securities Markets across the Globe
11:30–11:45 a.m. Deliver on the Promise of Financial Inclusion
14:00–14:15 p.m. The Bank of Tomorrow, Today
14:45–15:00 p.m. The Growing Threat of Payments Fraud: How to Create a Robust Defense
15:30–15:45 p.m. Accelerate the Financial Close by Automating Reconciliation
16:15–16:30 p.m. Financial Services and Wearables: Engage Your Customers More Effectively with This New Technology
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