Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .

Business

FEMALE CUSTOMERS 60% MORE LIKELY TO VIEW MOBILE CONTENT BEFORE THEY BUY A CAR

FEMALE CUSTOMERS 60% MORE LIKELY TO VIEW MOBILE CONTENT BEFORE THEY BUY A CAR
  • Women influence 85% of car buying decisions
  • Video content an opportunity to build rapport with those who ‘don’t trust’ automotive industry
  • Three quarters of female car buyers would be more comfortable if video was used

The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobiles, according to research by CitNOW.

Analysis of 2,000 consumers found that women were over 60%1 more likely than men to watch video content on their mobile phones.

And, while research suggests that nearly half (43%) of women don’t trust the automotive industry2, they influence 85%3 of car-buying decisions.

Moreover, CitNOW’s study shows that women are driving demand of mobile video in the marketplace, with nearly half of female car buyers planning to consider the use of personalised video.

Nearly three quarters of female car buyers would be more comfortable in their commitment to a sale if video were used, meaning that mobile video could not only help dealerships engage more with female buyers, but make the buying process more effective for them.

Alistair Horsburgh, CEO at CitNOW UK commented: “It’s clear that there is room for improvement of how comfortable women feel in the car-buying process and an understanding of how they shop is crucial to addressing this.

“Ask any retailer and they’ll agree that effective communication and trust are two of the most important elements of the car-buying process and our latest research proves that mobile video can be a major factor in establishing both.”

The study formed a part of CitNOW’s latest insights on the state of video in the automotive industry in the CitNOW Vision Report 2017.

This can be downloaded at:https://www.citnow.co.uk/citnow-vision-report-2017/

Global Banking & Finance Review

 

Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post