Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.



YouGov research* commissioned by leading consumer insights expert, Equifax, has revealed an increase in the number of people choosing to search online for wealth product providers rather than seek advice from an independent financial adviser.

The research asked GB consumers with savings and investments and who are aware of the changes in adviser charges as a result of the Retail Distribution Review (RDR), whether they have changed the way they use financial advisers in the last 12 months. Over a third (36%) said they now conduct their own research of wealth product providers, compared to 27% in 2012. ** Of the third who say they are now researching providers online, more than half (56%) are women which illustrates the importance for wealth product providers to employ appropriate and relevant marketing techniques when targeting this demographic.

Paul Birks
Paul Birks

“Our research strongly suggests that as more consumers search for products and advice direct, this creates a great opportunity for wealth and investment product providers”, said Paul Birks, Decisions Solutions Director, Equifax. “To capitalise on this however, they need to be able to access accurate insight into their customers, including having a greater understanding of their needs, and when and why they are most likely to purchase wealth and investment products in the future.”

Equifax Investor Insights gives providers key insight into consumer investment purchase activity. Based on more than £345 billion of actual investment sales data shared by wealth and investment providers through the Equifax operated Touchstone Data Exchange, Equifax Investor Insights provides the value and frequency of investment product purchases. By including insight such as age, risk and products held, providers gain a more accurate understanding of their clients.

“Armed with actual purchasing activity, providers can create effective and highly targeted direct to consumer campaigns, thereby achieving the best ROI”, continued Paul Birks. “Using Equifax Investor Insights can help providers go some way to meeting their ‘Know Your Customer’ and ‘Treating Customers Fairly’ regulatory requirements.”