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    Home > Technology > Elevate UX & CX with Automation supported by Digital Infrastructure Management Services
    Technology

    Elevate UX & CX with Automation supported by Digital Infrastructure Management Services

    Published by Jessica Weisman-Pitts

    Posted on November 22, 2022

    4 min read

    Last updated: February 3, 2026

    A businessman holds a tablet showing a virtual document, representing the role of automation in enhancing user experience and digital infrastructure management in banking and finance.
    Businessman using a tablet to demonstrate automation in digital infrastructure management - Global Banking & Finance Review
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    Tags:technologyautomationDigital transformationCustomer experienceinfrastructure

    By Sushant Purushan, Chief Revenue Officer, India Business Region, 3i Infotech

    Why is it that some brands and organizations seem to consistently provide their customers with a superior user experience, you may ask? While customers don’t know or care to know what is happening in the backend, it is always the UX at the front-end that matters the most to them. To make this a reality, it’s the ‘Infrastructure’ at the backend which is enabling them to have such an experience.

    According to IDC, India’s spending on digital technologies is expected to reach $69 billion by 2025 and would constitute almost 70% of the enterprise IT spending happening in India. Supporting this ambition is the digital Infrastructure, which sits at the core of it. Hence, let’s delve a little bit on understanding it.

    Need for a stable and healthy Infrastructure

    IT infrastructure is the foundation that allows companies to seamlessly operate. It enables businesses to build exceptional experiences that leverage new technologies for consumers and employees internally. A stable and ‘healthy Infrastructure’ is an Infrastructure that caters to applications and does not have downtime or end-experience hurdles. For instance, as an end user we transfer money through RTGS / NEFT, but these applications need good Infrastructure that’s available 24X7 for the transaction to go through without hindrance.

    Investing in the right Infrastructure, whether it’s On-prem or Cloud

    In today’s world, technology Infrastructure can be on-premises or on cloud, but without technology no sector or company can fathom to move ahead. In Infrastructure, we often notice that ‘capacity’ tends to become a problem area. For instance, when an organization starts to grow and scale, say by 2X or 3X, the need to continually monitor the health of the Infrastructure to ensure it’s up and running becomes very important. With the Infrastructure remaining the same, we might encounter response issues to the application hosted on the devices. End-user desktops & laptops are also part of the Infrastructure, and this also must have the right processor and capacity basis the application requirement.

    Need for Redundancy in Infrastructure

    For all critical applications it’s also important to have redundancy in place, predominantly seen across BFSI and the telecom sector. Organizations can ill afford to have even a minute of downtime, for which building High Availability, Disaster Recovery and Business Continuity plans become vital, not discounting the core applications required in manufacturing, health sector or other domains. Secondly, choosing the appropriate orchestration and virtualization layer which should help moving the application on the fly during downtime and at the same time not compromising on security and compliance is important. Flexibility and agility help keeping the applications running all the time.

    Evolution of Infrastructure monitoring from Reactive to Proactive to now Predictive

    The fast-moving world wants everything within seconds and minutes. Having one’s mobile network, internet or mobile banking down is a huge inconvenience for everyone, as these have become almost basic needs. In earlier days there used to be reactive support and people used to do eyeball monitoring all the time to check for any hindrances. However, technology has become so vital that support has moved from Reactive to Proactive monitoring and today the expectation is towards Predictive monitoring. For instance, an alert now needs to come from the system if the hard disk or processor is likely to be down in the next 48 hours so that the replacement part is made available / fixed before it goes down.

    Adoption of automation

    Predictive monitoring becomes more effective by integration of automation tools. Eventually software and tools are more effective than the human observations as they are configured for quick decision-making and actions basis the workflows. Automation Platform provides an enterprise framework for building and operating IT automation at scale, from Hybrid cloud to the Edge. Automation isn’t just a tool—it’s a strategic imperative. AIOps helps in helping better decision making and faster, proactive performance monitoring and to decrease the MTTR.

    To sum it up, every industry now is driven by technology, and the backbone for any technology is its IT Infrastructure. Hence, investing in a high-quality infrastructure will provide higher efficiency, increased safety, decreased environmental impact, and more effective delivery of end applications and services.

    Frequently Asked Questions about Elevate UX & CX with Automation supported by Digital Infrastructure Management Services

    1What is digital infrastructure?

    Digital infrastructure refers to the underlying technology systems and services that support digital operations, including hardware, software, networks, and data storage.

    2What is automation in banking?

    Automation in banking involves using technology to perform tasks without human intervention, improving efficiency and reducing errors in processes like transactions and customer service.

    3What is redundancy in IT infrastructure?

    Redundancy in IT infrastructure means having backup components or systems in place to ensure continuous operation and minimize downtime in case of a failure.

    4What is predictive monitoring?

    Predictive monitoring uses advanced analytics to anticipate potential issues in systems before they occur, allowing for proactive maintenance and reduced downtime.

    5What is cloud infrastructure?

    Cloud infrastructure refers to the virtualized resources and services provided over the internet, allowing businesses to store data and run applications without physical hardware.

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