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eBAY ENTERPRISE ANNOUNCES NEW COMMERCE MARKETING PLATFORM TO DRIVE ONE-TO-ONE COMMERCE MARKETING AT SCALE

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eBAY ENTERPRISE ANNOUNCES NEW COMMERCE MARKETING PLATFORM TO DRIVE ONE-TO-ONE COMMERCE MARKETING AT SCALE

Strategic Partnership with FICO Unlocks the Power of Analytics and Ignites Omnichannel Commerce

eBay Enterprise, an eBay Inc. company announced the eBay Enterprise Commerce Marketing Platform, a new omnichannel engagement suite that will enable marketers to drive and optimise one-to-one commerce at scale. Designed and built from the ground up, in strategic partnership with FICO, a leading predictive analytics and decision management software company, the platform combines the unmatched commerce insights, demand generation delivery technologies and intellectual property of eBay Enterprise with FICO’s powerful analytics technologies and products to optimise the relevance and value of each individual customer’s purchasing journey.

Through this integrated and dynamic suite, brands and retailers can unlock the predictive power of their data to deliver the most effective content to the most responsive customers through the best combination of channels.

eBAY ENTERPRISE ANNOUNCES NEW COMMERCE MARKETING PLATFORM TO DRIVE ONE-TO-ONE COMMERCE MARKETING AT SCALE 3“Thanks to our commerce heritage, eBay Enterprise is uniquely positioned to provide deep insights into consumer engagement with brands while providing truly actionable insights that can’t be found anywhere else,” said Steve Denton, vice president marketing solutions, eBay Enterprise. “The combination of commerce insights and analytics allows marketers to better predict consumer behaviour, optimise ROI throughout the life of campaigns and relevantly address individual consumer needs.”

“Given the multichannel way that today’s consumer shops, and an abundance of product and social information, a consumer’s journey to a purchase decision has become highly complex,” said Don Peterson, general manager, FICO Marketing Solutions. “In this environment, marketers who can rapidly analyse and act on large amounts of data from multiple sources to spot a consumer’s intent, predict behaviour and present the best offer have a clear competitive advantage. Together our products give commerce marketers an advantage, at scale, so they can make the sale and strengthen customer satisfaction and loyalty in the process.”

The Commerce Marketing Platform includes a powerful mix of analytics and planning tools that integrate existing eBay Enterprise demand-generation technologies with new solutions:

eBAY ENTERPRISE ANNOUNCES NEW COMMERCE MARKETING PLATFORM TO DRIVE ONE-TO-ONE COMMERCE MARKETING AT SCALE

eBAY ENTERPRISE ANNOUNCES NEW COMMERCE MARKETING PLATFORM TO DRIVE ONE-TO-ONE COMMERCE MARKETING AT SCALE

Customer Engagement Engine: combines email and customer database technologies to provide a fully integrated messaging engine utilising powerful analytical tools to create and deploy personalised, relevant content across all addressable channels
• Affiliate Engine: connects with more than 200,000 publishers to drive sales with online, in-store, mobile, and social solutions.
• Display Engine: grows business with timely and personalised display advertising to consumers throughout their shopping experience, and across entire customer lifecycle
• Social Engine: targets shopping cart abandoners with social media display ads on any tablet, mobile or iOS device
• Loyalty Engine: rewards customers with personalised offers to increase revenue and retention
• Attribution Engine: applies proven analytical models and highly actionable insights to enhance the value of media plans
• Media Planner: optimises media plans and budgets in real time
• Optimisation Engine: predicts the perfect content and moment of delivery to create targeted, highly personalised recommendations for every customer
• Audience Insights Engine: aggregates and analyses data from owned customer databases, third-party data from external sources and exclusive first-party commerce insights from eBay Inc.

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Bitcoin, ether hit fresh highs

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Bitcoin, ether hit fresh highs 4

SINGAPORE (Reuters) – Bitcoin hit a fresh high in Asian trading on Saturday, extending a two-month rally that saw its market capitalisation cross $1 trillion a day earlier.

The world’s most popular cryptocurrency rose to an record $56,620, taking its weekly gain to 18%. It has surged more than 92% this year.

Bitcoin’s gains have been fuelled by evidence it is gaining acceptance among mainstream investors and companies, such as Tesla Inc, Mastercard Inc and BNY Mellon.

Ether, the second-largest cryptocurrency by market capitalization and daily volume, hit a record $2,040.62, for a weekly gain of about 12%.

Ether is the digital currency or token that facilitates transactions on the ethereum blockchain. In the crypto world, the terms ether and ethereum have become interchangeable.

Ether futures contracts launched on derivatives exchange CME earlier this month.

(Reporting by Vidya Ranganathan; Editing by William Mallard)

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World Bank pushing for standard vaccine contracts, more disclosure from makers

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World Bank pushing for standard vaccine contracts, more disclosure from makers 5

By Andrea Shalal

WASHINGTON (Reuters) – The World Bank is working to standardize COVID-19 vaccine contracts that countries are signing with drug makers, and is pushing manufacturers to be more open about where doses are headed, as it races to get more vaccines to poor countries, the bank’s president said on Friday.

World Bank President David Malpass told Reuters he expected the bank’s board to have approved $1.6 billion in vaccine funding for 12 countries, including the Philippines, Bangladesh, Tunisia and Ethiopia, by the end of March, with 30 more to follow shortly thereafter.

The bank is working with local governments to identify and fill gaps in distribution capacity, after they purchase vaccines under a $12 billion World Bank program, and also to standardize the contracts they are signing with manufacturers, he said.

The bank’s International Finance Corp, its private financing arm, has $4 billion to invest in expanding existing production plants or building new ones, including in developed countries, but needs more data on where current production is headed, he said.

“We are eager to be investing in new capacity, but it’s hard to do because you don’t know how much of the existing capacity is already committed to the various off-takers,” Malpass said in an interview with Reuters. New or expanded plants could be used to produce other types of vaccinations in the future, he said.

The bank’s funds could be used to expand plants in advanced economies, if the production was earmarked for developing nations, he said.

Malpass welcomed Friday’s pledge by the Group of Seven rich countries to intensify cooperation on the pandemic, saying it could help jump-start deliveries of vaccines to poorer countries, which are lagging far behind rich countries in getting shots in arms.

Data compiled by Our World In Data, a scientific online publication, showed Israel was leading the world in COVID-19 vaccinations, with nearly 82 of 100 people vaccinated, while India and Bangladesh reported less than one person per 100, Many African countries have not started at all.

Malpass said he was heartened by news about new vaccines coming down the road, and about Pfizer Inc and BioNTech SE seeking permission to store their vaccine at higher temperatures, which would ease another obstacle to deliveries in lower-income countries.

(Reporting by Andrea Shalal; Editing by Heather Timmons and Leslie Adler)

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Google to evaluate executive performance on diversity, inclusion

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Google to evaluate executive performance on diversity, inclusion 6

By Paresh Dave

(Reuters) – Alphabet Inc’s Google will evaluate the performance of its vice presidents and above on team diversity and inclusion starting this year, the company said on Friday in one of several responses to concerns about its treatment of a Black scientist.

Timnit Gebru, co-leader of Google’s ethical artificial intelligence research team, said in December that Google abruptly fired her after she criticized its diversity efforts and threatened to resign.

Alphabet and Google Chief Executive Sundar Pichai ordered a review of the situation. While Google declined to share specific findings, the company announced on Friday it will engage human resources specialists during sensitive employee departures.

Pichai in June said that by 2025, Google aims to have 30% more of its leaders come from underrepresented groups, with a focus on Black, Latinx and Native American leaders in the United States and female technical leaders globally. About 96% of Google’s U.S. leaders at the time were white or Asian, and 73% globally were men.

As a result of the investigation, the company also expanded a commitment announced in June to devote more resources to retaining and promoting existing employees, including by expanding a team addressing disputes among workers and their managers.

The diversity component of executive performance reviews was not previously announced, and the company did not immediately share details about what would be measured and how pay would be affected.

Alphabet for years had rejected proposals from shareholders and employees to set diversity goals and tie executive pay to them.

Irene Knapp, a former Google employee who advocated for one such proposal at a 2018 shareholder meeting, said on Friday, “I am pleased that they met our demand from 2018, which was a bare minimum that should have been easy to do immediately.”

Evaluating managers on diversity goals is becoming more commonplace. McDonald’s Corp on Thursday tied executive bonuses to diversity.

(Reporting by Paresh Dave; Editing by Cynthia Osterman)

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