Published by Gbaf News
Posted on February 25, 2014
6 min readLast updated: January 22, 2026
Given the significant growth in the digital services landscape in the Middle East, Noor Telecommunications Kuwait, in coordination with Deloitte, have issued a report entitled “Defining the Digital Services landscape for the Middle East” to define the various dimensions across this evolving landscape.
In addition to introducing a framework to describe the digital services landscape, the report provides observations on the maturity of digital services across the Middle East. This assessment draws on regional case studies, and is further substantiated by insights from interviews with key players in the region.
“The landscape definition in this report seeks to be comprehensive and is structured in a way that allows present and potential digital services players to draw their own roadmap to exploit the opportunities in this sector,” said Eng. Ayman Al Bannaw, Chairman & Chief Executive Officer of Noor Telecommunications. “It will enable players to identify certain complementary and synergetic roles which they can fulfill to further expand their respective market shares and promote the digital services sector as a whole.”
Santino Saguto, Technology, Media and Telecommunications leader at Deloitte Middle East, stated: “Compared with global trends, many aspects of digital services are under-served in the Middle East region, with many services either absent or immature. Demand in the region for new services – even those which have been successful elsewhere globally – is developing but consumer willingness to pay for them is still to be proven.” He added: “Opportunities for investors, entrepreneurs and established players exist in many areas of the Digital Services landscape described in this report.”
Main findings of the report include:
“We anticipate that the digital services landscape will grow at pace in the Middle East over the next 3 to 5 years, in some areas following global trends and in others carving out a unique path for the region. This will provide interest for global, regional and local players and stakeholders alike,” concludes Saguto.
To view the whole report, go to: http://bit.ly/1c0ycoE
Given the significant growth in the digital services landscape in the Middle East, Noor Telecommunications Kuwait, in coordination with Deloitte, have issued a report entitled “Defining the Digital Services landscape for the Middle East” to define the various dimensions across this evolving landscape.
In addition to introducing a framework to describe the digital services landscape, the report provides observations on the maturity of digital services across the Middle East. This assessment draws on regional case studies, and is further substantiated by insights from interviews with key players in the region.
“The landscape definition in this report seeks to be comprehensive and is structured in a way that allows present and potential digital services players to draw their own roadmap to exploit the opportunities in this sector,” said Eng. Ayman Al Bannaw, Chairman & Chief Executive Officer of Noor Telecommunications. “It will enable players to identify certain complementary and synergetic roles which they can fulfill to further expand their respective market shares and promote the digital services sector as a whole.”
Santino Saguto, Technology, Media and Telecommunications leader at Deloitte Middle East, stated: “Compared with global trends, many aspects of digital services are under-served in the Middle East region, with many services either absent or immature. Demand in the region for new services – even those which have been successful elsewhere globally – is developing but consumer willingness to pay for them is still to be proven.” He added: “Opportunities for investors, entrepreneurs and established players exist in many areas of the Digital Services landscape described in this report.”
Main findings of the report include:
“We anticipate that the digital services landscape will grow at pace in the Middle East over the next 3 to 5 years, in some areas following global trends and in others carving out a unique path for the region. This will provide interest for global, regional and local players and stakeholders alike,” concludes Saguto.
To view the whole report, go to: http://bit.ly/1c0ycoE
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