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    Home > Top Stories > Coca-Cola lifts forecasts as earnings sparkle on higher prices, steady demand
    Top Stories

    Coca-Cola lifts forecasts as earnings sparkle on higher prices, steady demand

    Published by Jessica Weisman-Pitts

    Posted on October 24, 2023

    2 min read

    Last updated: January 31, 2026

    A display of Coca-Cola soda products, symbolizing the company's recent earnings growth due to higher prices and steady consumer demand, as highlighted in the article.
    Coca-Cola soda products displayed highlighting earnings growth - Global Banking & Finance Review
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    Tags:corporate profitsfinancial communityconsumer perception

    Coca-Cola lifts forecasts as earnings sparkle on higher prices, steady demand

    By Ananya Mariam Rajesh

    (Reuters) – Coca-Cola Co on Tuesday raised its annual sales and profit forecasts for a second time this year, riding on resilient demand from consumers for its sodas, juices and energy drinks as well as higher prices.

    Shares climbed 3% in early trading after the company also topped expectations for third-quarter results.

    Rival PepsiCo also beat expectations and said it would hike prices next year as consumers continued to spend on products dubbed “affordable luxuries” at a time of elevated food prices and higher cost of living.

    Coca-Cola’s average selling prices rose 9% in the third quarter, the company said, while overall unit case volumes increased 2%.

    In an earnings call, CEO James Quincey said the company was monitoring the impact of weight-loss drugs and “there is still a lot of views out there as to what impact, if any, it will have.”

    Investors have tracked comments from packaged food makers this earnings season on the potential impact from the surging popularity of weight-loss drugs such as Wegovy and Ozempic.

    “It certainly feels that it has been a bit of an overreaction…as a pure liquids company and as more of a global company (Coca-Cola) will probably see the impact later than anyone,” said Markus Hansen, a portfolio manager at Vontobel Quality Growth. Coca-Cola accounts for 3.98% of Vontobel’s Global Equity strategy as of June 30.

    The maker of Sprite and Fanta now sees full-year organic revenue growth of 10% to 11%, compared with its prior forecast of an increase of 8% to 9%.

    Coca-Cola forecast annual core earnings per share to rise between 7% and 8%, compared to a 5% to 6% increase earlier.

    Third-quarter net revenue of $11.91 billion topped estimates of $11.44 billion, while adjusted earnings of 74 cents per share also beat expectations of 69 cents, according to LSEG data.

    (Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Sriraj Kalluvila)

    Frequently Asked Questions about Coca-Cola lifts forecasts as earnings sparkle on higher prices, steady demand

    1What is consumer perception?

    Consumer perception is the way consumers view and interpret a brand or product based on their experiences, beliefs, and marketing messages. It significantly influences purchasing decisions.

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