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    Top Stories

    Cnh Sees Revenues Rising to 2024 as New Plan Focuses on Precision Agriculture

    Published by maria gbaf

    Posted on February 23, 2022

    3 min read

    Last updated: February 8, 2026

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    This image showcases CNH Industrial's commitment to precision agriculture and its growth strategy post-spin-off. It highlights the company's focus on high-margin agricultural and construction machine businesses.
    CNH Industrial focuses on precision agriculture and growth strategy - Global Banking & Finance Review
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    Tags:innovationagricultural sectorsfinancial managementtechnologyinvestment

    MILAN (Reuters) -Italian-American vehicle maker CNH Industrial on Tuesday estimated total revenue growth of up to 24% through 2024 as it presented a new business plan after spinning off its truck, bus and engine units.

    CNH Industrial completed the spin-off of its truck, bus and engine operations, now separately listed as Iveco Group <IVG.MI>, at the start of 2022. It is focusing on higher-margin agriculture and construction machine businesses, whose data content, autonomous technologies and alternative fuels are increasingly at the center of CNH’s business.

    The group controlled by Exor NV, the holding company of Italy’s Agnelli family, forecast net sales of between $20 billion and $22 billion in 2024, up from $17.8 billion last year, according to slides in the presentation.

    CNH, which houses brands such as Case and New Holland, also estimated a margin on its adjusted operating profit (EBIT) of between 12% and 13% in 2024, up from 9.9% in 2021. The margin for its agriculture unit is expected at between 14.5% and 15.5%, up from 12.3% over the same period.

    New York-listed shares in CNH Industrial closed down 5.03%.

    After buying Raven Industries last year for $2.1 billion to bolster its position in precision agriculture and autonomy, CNH will now focus on “disciplined” M&A activity, it added.

    “We’re not buying to get bigger. Our dollars are going to go towards driving organic growth,” Chief Executive Scott Wine told analysts during the presentation.

    “Disciplined M&A will be a key part of our strategy going forward.”

    The company added it was seeing strong buyer interest for Raven’s engineered films and aerostar units, the two non-core businesses it plans to sell.

    Chief Digital Officer Parag Garg said CNH was well placed to be leaders in autonomy and help customers throughout the entire farming cycle.

    Over the next three years, the company plans to increase investment for organic growth in construction by 26%, compared with 68% in technology and 53% in agriculture.

    “Automation is a key strength for CNH Industrials tech strategy, already bringing benefits to farmers across the world across the whole cycle and helping build a backbone for it to deliver an autonomous future,” he told analysts.

    CNH is relying in part on price increases to offset higher costs, and sees supply chain problems throughout the year. Company executives said “incremental” price increases will remain, before prices normalize in 2023.

    Advancement in electrification for its mid to large construction equipment is a priority, in addition to the company’s core focus on its excavators and powertrains, executives said.

    (Reporting by Giulio Piovaccari in Milan and Bianca Flowers in New York; editing by Agnieszka Flak, Jonathan Oatis and Richard Chang)

    Frequently Asked Questions about CNH sees revenues rising to 2024 as new plan focuses on precision agriculture

    1What is precision agriculture?

    Precision agriculture is a farming management concept that uses technology to monitor and manage field variability in crops to improve yield and efficiency.

    2What is EBIT?

    EBIT stands for Earnings Before Interest and Taxes. It is a measure of a firm's profit that excludes interest and income tax expenses.

    3What are alternative fuels?

    Alternative fuels are energy sources that are not derived from fossil fuels. They include biofuels, electricity, hydrogen, and others aimed at reducing environmental impact.

    4What is M&A activity?

    M&A stands for mergers and acquisitions, which refers to the process of consolidating companies or assets through various types of financial transactions.

    5What is organic growth?

    Organic growth refers to the growth rate a company achieves by increasing output and enhancing sales internally, rather than through mergers or acquisitions.

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