Top Stories
Chinese fashion retailer Shein to open permanent ‘event space’ in Tokyo
Global Banking & Finance Review®
Company
TOKYO (Reuters) – Chinese fashion retailer Shein is to open its first permanent premises in Tokyo this month, the company said on Tuesday, aiming to bolster its online brand with a physical presence.
TOKYO (Reuters) – Chinese fashion retailer Shein is to open its first permanent premises in Tokyo this month, the company said on Tuesday, aiming to bolster its online brand with a physical presence.
Opening from Nov. 13 on Cat Street in the Harajuku fashion district, it will be the company’s first such physical event space in the world, a Shein spokesperson told Reuters.
Shoppers will be able to browse clothing at the storefront and scan QR codes that will allow them to make purchases online. The space may be modified to host fashion shows and designer events as needed, the spokesperson said.
The Chinese retailer operated pop-up stores in Japan earlier this year, and in October opened a temporary location in the western metropolis of Osaka.
Launched in 2008, Shein produces clothing in China to sell online in the United States – its biggest market – Europe and Asia but it does not sell in its home market
In February, the company had shelved plans for its U.S. market listing, Reuters had reported.
(Reporting by Rocky Swift and Chen Lin. Editing by Rashmi Aich and Jane Merriman)
An event space is a venue designed for hosting various events such as exhibitions, fashion shows, and product launches, allowing brands to engage with customers in person.
A pop-up store is a temporary retail space that allows brands to showcase products and engage with customers for a limited time, often used for marketing or testing new markets.
A QR code (Quick Response code) is a two-dimensional barcode that can be scanned using a smartphone camera, directing users to websites or enabling quick access to information.
Online retail refers to the sale of goods and services through the internet, allowing consumers to shop from anywhere at any time using various digital platforms.
Brand presence refers to the visibility and recognition of a brand in the market, which can be enhanced through physical locations, online platforms, and marketing strategies.
Explore more articles in the Top Stories category
