Finance
Campari sells Averna and Zedda Piras in 100 million euro deal
Published by Global Banking and Finance Review
Posted on December 18, 2025
2 min readLast updated: January 20, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on December 18, 2025
2 min readLast updated: January 20, 2026
Campari sells Averna and Zedda Piras to Illva Saronno for €100M, focusing on core brands and debt reduction amid industry pressures.
MILAN, Dec 18 (Reuters) - Italian drinks group Campari said on Thursday it had agreed to sell its brands Averna and Zedda Piras to spirits company Illva Saronno for 100 million euros ($117.45 million).
The sale is another step in Campari's strategy to shrink its portfolio, focus on its core brands and cut debt, the company said.
In November, the group unveiled a plan to streamline its brand portfolio and broaden its geographic reach as the spirits industry faces "unprecedented" pressure from inflation and shifting consumer behaviours.
"The sale of Averna and Zedda Piras is another important step in our portfolio-streamlining strategy, aimed at refocusing on fewer bigger bets," Campari Chief Executive Simon Hunt said in a statement.
The company will now focus on the Braulio brand as the only amaro - or herbal liqueur - in its portfolio, which counts some 70 drinks in total, the statement added.
Illva Saronno owns popular liqueur brand Disaronno and Sicilian wine brands Florio and Duca di Salaparuta.
In the 12 months to September, total net sales of Averna and Zedda Piras were 26 million euros.
As part of the deal, which is expected to close in the first half of 2026, the two companies will enter into a temporary manufacturing and distribution agreement, Campari said. It plans to continue distributing Averna and Zedda Piras in certain markets, including Germany, Austria and Switzerland.
($1 = 0.8514 euros)
(Reporting by Claudia Cristoferi, editing by Giulia Segreti and Thomas Derpinghaus)
A portfolio is a collection of financial investments like stocks, bonds, commodities, and cash equivalents, as well as their fund counterparts, managed to achieve specific financial goals.
Corporate strategy refers to the overarching plan that guides a company's decisions and actions to achieve its long-term goals and objectives.
An acquisition is a corporate action in which one company purchases most or all of another company's shares to gain control of that company.
Financial performance is a measure of how well a company can use its assets from its primary mode of business and generate revenues.
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