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    Home > Top Stories > Burberry, Richemont shares slump on China jitters, weaker US
    Top Stories

    Burberry, Richemont shares slump on China jitters, weaker US

    Published by Jessica Weisman-Pitts

    Posted on July 15, 2022

    2 min read

    Last updated: February 5, 2026

    The image displays a Burberry store, symbolizing the luxury brand's struggles amidst declining sales in China and the U.S. market, as detailed in the recent finance news article.
    Burberry store exterior showcasing luxury fashion amidst market uncertainty - Global Banking & Finance Review
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    Tags:GDPvaluationsretail tradefinancial community

    Quick Summary

    PARIS (Reuters) -Burberry and Richemont on Friday laid bare the damage to sales inflicted by China’s strict lockdowns, driving their shares sharply down and renewing concerns about the outlook for the world’s top luxury goods market.

    PARIS (Reuters) -Burberry and Richemont on Friday laid bare the damage to sales inflicted by China’s strict lockdowns, driving their shares sharply down and renewing concerns about the outlook for the world’s top luxury goods market.

    Signs of weakness creeping into the U.S. market, the industry’s other main growth engine, added to investor jitters.

    Shares of British luxury brand Burberry fell 7.1% while Cartier-owner Richemont traded 6.3% lower. Larger peers LVMH and Kering were down 2.3% and 1.7% respectively.

    “Mainland China is acting as a serious drag” for Burberry, said Sophie Lund-Yates, equity analyst at Hargreaves Lansdown.

    Financial reports showed sales from mainland China were down 35% at Burberry, while Richemont posted a 37% drop.

    Both flagged improvement in more recent weeks as lockdowns eased, with Richemont noting a sales decline of 12% in June.

    Burberry Chief Financial Officer Julie Brown said there was a “very positive trend from consumers” as stores reopened — although hampered by requirements for COVID tests within the past 72 hours for shoppers.

    But those signs of more recent improvement were overshadowed by dismal second-quarter GDP figures showing weakness in China’s economy, with sluggish growth of 0.4% in the April-June quarter from a year earlier.

    “We still see some near term uncertainty with China,” said Brown.

    She said that in the United States, sales of smaller leather goods like sneakers were “somewhat weaker”.

    Americas, Burberry’s best performing region last year, went into reverse, with comparable store sales down 4%.

    Citi analyst Thomas Chauvet highlighted weakening macro data in the United States and an “uncertain shape of recovery in China”.

    The luxury sector had rebounded from the pandemic more quickly than many other sectors as people rushed to spend savings accumulated during lockdowns once socialising resumed.

    European luxury industry executives had in recent months shrugged off concerns about pandemic disruptions to business in China, pointing to the fast rebound following previous waves of lockdowns and longer-term prospects for the market.

    (Reporting by Paul Sandle, Silke Koltrowitz and Mimosa Spencer; Editing by Edmund Klamann and Emelia Sithole-Matarise)

    Frequently Asked Questions about Burberry, Richemont shares slump on China jitters, weaker US

    1What are luxury goods?

    Luxury goods are high-quality products that are not essential but are desired for their quality, exclusivity, and status. They often come with a higher price tag and are associated with wealth.

    2What are valuations?

    Valuations refer to the process of determining the current worth of an asset or company based on various factors, including market conditions, financial performance, and future growth potential.

    3What is retail trade?

    Retail trade involves the sale of goods and services directly to consumers. It encompasses various sectors, including clothing, electronics, and food, and is a significant part of the economy.

    4What is the financial community?

    The financial community includes individuals and organizations involved in the management, investment, and regulation of financial assets. This group encompasses banks, investors, analysts, and regulatory bodies.

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