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    Home > Top Stories > British households should cut energy use where possible this winter -Ofgem
    Top Stories

    British households should cut energy use where possible this winter -Ofgem

    Published by Jessica Weisman-Pitts

    Posted on October 13, 2022

    3 min read

    Last updated: February 3, 2026

    This image shows Ryanair cabin crew on strike in Malaga, highlighting the impact of rising household energy costs on travel and consumer behavior, as discussed in the article about British households and energy use this winter.
    Ryanair cabin crew on strike in Malaga amidst rising household energy costs - Global Banking & Finance Review
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    Tags:UK economyconsumer perceptionfinancial stabilityhousehold budgets

    By Sarah Young and Klaus Lauer

    LONDON (Reuters) – British Airways-owner IAG, Europe’s biggest airline Ryanair and rival easyJet said demand for travel was holding up, calming worries that pressure on household budgets could stall aviation’s recovery from the pandemic.

    Australia’s Qantas Airways Ltd also said on Thursday it was seeing consumers willing to pay higher fares despite rising inflation and interest rates.

    Shares in IAG jumped as much as 10% after an unscheduled announcement on Thursday to report better than expected profit for its summer quarter and a confident outlook. Meanwhile, Ryanair said its bookings for the northern hemisphere autumn mid-term and Christmas holidays are ahead of pre-COVID levels and it sees average fares rising by more than expected until the end of March.

    In Europe, most airline stocks have plunged over the last six months, some by as much as 50%, over worries that rising household bills will dampen appetite for travel.

    But the airlines injected optimism back into the market on Thursday.

    IAG, which also owns the Aer Lingus, Iberia and Vueling airlines, said forward bookings remain at expected levels for this time of year “with no indication of weakness”.

    CAUSE FOR OPTIMISM

    Johan Lundgren, chief executive of easyJet which had earlier issued forecasts for its annual results, was more cautious, saying that there was “uncertainty out there”, but the low-cost operator also said there was cause for optimism.

    “Despite the difficulties that households have, we still know that holidays and travel are top of the list when people can prioritise what they want to do with their disposable income,” he told reporters.

    For Britain’s October school holiday and the Christmas week, easyJet said ticket sales exceeded pre-pandemic levels and load factors – a measure of seats filled – for winter bookings and pricing were robust.

    Analysts noted that the strength of the dollar against the pound and the euro lately has made it cheaper for American visitors to come to Britain and Europe, a particular boost for IAG which has a large exposure to the transatlantic market.

    Ryanair’s chief executive Michael O’Leary said that demand appeared to be supported by savings built up during the pandemic but he sounded a note of caution over how long that could endure, saying he does expect that customers’ disposable income will get hit by increases in interest rates and the cost of living further into the northern hemisphere winter.

    That was echoed by Hargreaves Lansdown equity analyst Sophie Lund-Yates who said IAG’s upgrade was “a very welcome surprise, but whether the spritely mood music can be maintained is another question entirely”.

    (Writing by Sarah Young; Editing by Emelia Sithole-Matarise)

    Frequently Asked Questions about British households should cut energy use where possible this winter -Ofgem

    1What is inflation?

    Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is typically measured by the Consumer Price Index (CPI).

    2What is a household budget?

    A household budget is a financial plan that outlines expected income and expenses for a specific period, helping families manage their finances effectively.

    3What is consumer perception?

    Consumer perception refers to the way individuals view and interpret products, services, or brands based on their experiences, beliefs, and attitudes.

    4What is travel demand?

    Travel demand is the desire and willingness of consumers to travel for leisure or business purposes, influenced by factors such as economic conditions and disposable income.

    5What is financial stability?

    Financial stability refers to a condition where the financial system operates effectively, allowing for the smooth functioning of financial markets and institutions.

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