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    Home > Top Stories > Britain’s JD Sports lifts profit estimates, sales rise
    Top Stories

    Britain’s JD Sports lifts profit estimates, sales rise

    Published by Wanda Rich

    Posted on May 12, 2022

    2 min read

    Last updated: February 7, 2026

    The image shows a busy JD Sports store in London, symbolizing the surge in sales for athleisure and sportswear reported in the latest financial outlook. This aligns with JD Sports' raised profit estimates for 2022.
    People walk past a bustling JD Sports store in London, reflecting rising athleisure sales - Global Banking & Finance Review
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    Tags:retailersfinancial managementUK economytrading platformInvestment opportunities

    Quick Summary

    (Reuters) – Britain’s JD Sports Fashion raised its annual profit outlook for 2022 on Thursday as people spent more on athleisure and sportswear, and pointed to upbeat sales data so far this year.

    (Reuters) – Britain’s JD Sports Fashion raised its annual profit outlook for 2022 on Thursday as people spent more on athleisure and sportswear, and pointed to upbeat sales data so far this year.

    The country’s largest sportswear retailer now expects headline profit before tax and exceptional items for the year ended January 29 to be about 940 million pounds ($1.15 billion), and estimates profit for the current financial year to at least equal that.

    The outlook comes after JD was fined by Britain in February for breaching an order that barred it from integrating further with Footasylum, following competition concerns. The company has delayed publishing its 2022 results.

    “Like one of its yellow signs on a gloomy evening, JD has shone brightly in 1Q when others have been fading … The shares were expecting bad news: this is a lovely surprise,” Peel Hunt analysts said in a note.

    The company said like-for-like sales in the 14 weeks ended May 7 climbed over 5% from year-ago levels.

    JD said the growth in the new year had been recorded against the backdrop of a global shortfall in the supply of “certain key footwear styles”, adding that it expects that crunch to ease through the year.

    Nike, a major sportswear brand, had been facing manufacturing issues which were pinching sales, but the U.S. company in March said those problems over the past six months were now behind it.

    ($1 = 0.8199 pounds)

    (Reporting by Pushkala Aripaka in Bengaluru; Editing by Sherry Jacob-Phillips and Vinay Dwivedi)

    Frequently Asked Questions about Britain’s JD Sports lifts profit estimates, sales rise

    1What is athleisure?

    Athleisure refers to a fashion trend that combines athletic wear with leisure clothing, allowing for comfortable and stylish outfits suitable for both exercise and casual settings.

    2What is profit before tax?

    Profit before tax is a company's earnings calculated before deducting taxes. It reflects the profitability of a business and is an important measure for assessing financial performance.

    3What are exceptional items?

    Exceptional items are significant transactions or events that are not expected to recur regularly. They can impact a company's financial results and are reported separately from normal operations.

    4What is like-for-like sales?

    Like-for-like sales measure the revenue generated by stores that have been open for a year or more, providing a clearer picture of a retailer's performance without the influence of new store openings.

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