Published by Wanda Rich
Posted on December 1, 2025
By Jean Philippe Mota, Board Advisor for Sustainability and Corporate Governance, Ultima Markets
Across sustainability and finance networks, a new phrase has begun circulating: governance fatigue. The term reflects a growing frustration among boards and executives who feel weighed down by the complexity of ESG reporting. What began as a framework for responsible business has, in many institutions, turned into a cycle of compliance without conviction.
Yet this fatigue is not a failure of purpose. It signals the need for evolution. ESG can no longer exist as an administrative checklist. To remain credible, it must become an engine of value creation that aligns financial performance with societal progress.
Governance fatigue as a symptom, not the disease
The exhaustion many companies feel stems from fragmentation. Multiple frameworks, inconsistent metrics, and rising disclosure requirements have produced diminishing returns. The volume of data has increased, but its meaning has weakened. Governance, in some cases, has become a pure act of documentation void of direction.
The real challenge is not how much we report but what we report, and whether that information helps markets price sustainability risk accurately.
Turning principle into pricing
Financial markets thrive on clarity and comparability. ESG integration fails when environmental and social considerations are reduced to narrative rather than numbers. To bridge that gap, sustainability data must be sufficient for decision making purposes, supported by taxonomies, valuation models, and risk metrics that quantify long-term resilience.
When investors can see the cost of inaction priced into the market, sustainability becomes a competitive advantage and not just an afterthought.
From exclusion to engagement
Early ESG investing was driven by exclusion, removing unsustainable sectors from portfolios. That approach had moral weight but limited influence. Real transformation depends on engagement and transition finance, supporting industries that are evolving their models rather than abandoning them.
Brokers, exchanges, and financial platforms play a pivotal role here. By embedding sustainability into the mechanics of trading through AI-assisted risk management, incentive-linked pricing, and transparent data frameworks, they can drive behavioural change at scale without compromising liquidity.
Technology as the bridge
Technology can relieve much of the fatigue. Real-time carbon accounting, blockchain-based verification, and AI-enabled reporting tools can automate what once required entire departments. Yet digitalisation is not a substitute for accountability. Governance remains a human function grounded in ethics, oversight, and purpose.
At Ultima Markets, our participation in the United Nations Global Compact and our commitment to the United Nations Sustainable Development Goals reflect this belief. Through the Sustainability Academy, we work with academic partners to help traders and investors understand that sustainability and profitability can and must coexist.
Restoring purpose to governance
Governance fatigue will fade only when governance regains purpose. The goal is not fewer rules but more relevant ones that link disclosure to measurable outcomes in risk reduction, investor trust, and community resilience.
When sustainability becomes the foundation of financial strategy rather than its appendix, ESG integration stops being a burden. It becomes the basis of performance itself.
The future of markets will then belong to those who see responsibility not as an obligation but as intelligence in action.
