BasisBank Partners With Backbase to Deliver Hyper-Personalized Experiences to Retail & Sme Customers

Leading Georgian bank will adopt Backbase’s Engagement Banking platform to disrupt local market by scaling up its innovation capabilities

Leading Georgian bank BasisBank announces today its partnership with banking technology provider Backbase to power its digital transformation and deliver hyper-personalized experiences to Retail and SME customers. Backbase’s world-leading Engagement Banking platform will enable BasisBank to expand its retail banking offering by providing unique mobile experiences to its customers – all while enhancing its ability to innovate at speed and scale.    

BasisBank will be implementing Backbase’s Engagement Banking platform – a comprehensive suite of pre-built technology solutions allowing institutions to own and orchestrate every step of the customer journey – to create a modern, mobile-first banking experience that will enable it to tailor and personalise services for customers. Through the platform, customers will be able to seamlessly onboard within a few clicks and have access to all their banking needs in one place. Already a strong player in the corporate banking space, BasisBank expects the partnership with Backbase to facilitate a compelling, digital-first experience for retail customers, as well.

In addition to enhancing the customer experience, Backbase’s technology will help BasisBank break down business siloes and access specialized technical expertise, in turn encouraging increased digital innovation and reducing the time to market with new solutions. The modern architecture of the platform is the first step in BasisBank’s process of becoming a one-stop-shop for their customers’ financial needs.

Rati Dvaladze, Chief Operating Officer at BasisBank: “We are confident that Backbase is the right partner to help us achieve our ambition of challenging the status quo in Georgia’s financial services industry. Customers crave a more user-friendly, intuitive, and centralized banking experience. Through Backbase, we are well-positioned to digitally innovate and provide a personalised service to our clients and, in the process, become a trusted partner in their day-to-day success.”

Pierre-Alexandre Boulay, Head of CEE at Backbase, adds: “We’re thrilled to be collaborating with BasisBank. We’ve seen first-hand their commitment to their customers and supporting the Georgian economy as a whole, and are excited to see how they leverage our Engagement Banking platform to accelerate their digital transformation journey and create a best-in-class banking experience for their customers.”