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    3. >BANKS NEED TO RESPOND TO RAPIDLY CHANGING CUSTOMER PREFERENCES, DIGITAL INTERFACES AND PLATFORM BUSINESSES TO THRIVE POST-CRISIS
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    Banking

    Banks Need to Respond to Rapidly Changing Customer Preferences, Digital Interfaces and Platform Businesses to Thrive Post-Crisis

    Published by Gbaf News

    Posted on October 7, 2017

    5 min read

    Last updated: January 21, 2026

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    The image captures the signing ceremony of an energy deal between Greece and Israel, highlighting their commitment to regional stability and innovative projects in the Eastern Mediterranean. This agreement aims to establish a 'green' electricity corridor from Israel to the EU, crucial for energy cooperation.
    Greek and Israeli officials sign energy agreement for Eastern Mediterranean - Global Banking & Finance Review

    While the performance of European banks has recovered from the lows of 2008, their average return on capital of 4.4% remains well below the minimum expected rate of return, according to new report, Beyond Restructuring: The New Agenda – European Banking 2017,  by global management consultancy Oliver Wyman.

    The report charts the progress European banks have made in responding to the commercial and regulatory consequences of the crisis in the last decade; noting that there are large geographic differences. Banks in some EU markets have completed this restructuring process, whilst other markets continue to struggle.

    Whatever their progress on the restructuring agenda, all of Europe’s banks now find themselves having to deal with a rapidly changing environment. New customer preferences, digital interfaces and platform businesses are changing how customers bank – a trend that will be accelerated by regulators’ push for open banking. At the same time, automation and data tools are creating the opportunity and imperative to significantly cut cost bases.

    Lindsey Naylor, partner at Oliver Wyman and lead author of the report, says: “Europe’s banks have spent the last nine years working hard to recover from the financial crisis, repairing their balance sheets, making the changes demanded by new regulations and exiting structurally unprofitable businesses, all in a low growth context. There is a strong possibility that Europe’s banks will emerge from the crisis only to see a whole new set of challenges that may require changes to the banking business model itself. The new agenda will demand innovative answers beyond the restructuring that has taken place so far”.

    The report’s highlights include:

    • Banks have been forced to increase capital and shrink balance sheets, resulting in average capital ratios increasing from 3.7 to 5.8 percent (Tier 1 capital/ (IFRS) assets). Further work is now in train on MiFID II, Brexit, and recovery and resolution planning.
    • Good progress has been made on exiting unprofitable businesses, both from a business line and a geographic perspective, as banks have moved away from non-core markets. Oliver Wyman estimates that in wholesale banking, European banks have exited lines of business that generated annual revenue of €10 BN in 2009.
    • Waves of cost savings programmes have been announced to increase operational efficiency, but nevertheless nominal bank expenditure grew at 1% per year 2008 to 2016 and Cost/Income ratios barely moved, as revenues shrank in the same timeframe due to low interest rate environment and squeezed margins.
    • While some European markets have been transformed by a consolidation wave, others have barely moved in this period. Greece and Spain have seen concentration double since the crisis and Italy has seen significant activity over the past year. Cross-border consolidation remains limited.

    While the performance of European banks has recovered from the lows of 2008, their average return on capital of 4.4% remains well below the minimum expected rate of return, according to new report, Beyond Restructuring: The New Agenda – European Banking 2017,  by global management consultancy Oliver Wyman.

    The report charts the progress European banks have made in responding to the commercial and regulatory consequences of the crisis in the last decade; noting that there are large geographic differences. Banks in some EU markets have completed this restructuring process, whilst other markets continue to struggle.

    Whatever their progress on the restructuring agenda, all of Europe’s banks now find themselves having to deal with a rapidly changing environment. New customer preferences, digital interfaces and platform businesses are changing how customers bank – a trend that will be accelerated by regulators’ push for open banking. At the same time, automation and data tools are creating the opportunity and imperative to significantly cut cost bases.

    Lindsey Naylor, partner at Oliver Wyman and lead author of the report, says: “Europe’s banks have spent the last nine years working hard to recover from the financial crisis, repairing their balance sheets, making the changes demanded by new regulations and exiting structurally unprofitable businesses, all in a low growth context. There is a strong possibility that Europe’s banks will emerge from the crisis only to see a whole new set of challenges that may require changes to the banking business model itself. The new agenda will demand innovative answers beyond the restructuring that has taken place so far”.

    The report’s highlights include:

    • Banks have been forced to increase capital and shrink balance sheets, resulting in average capital ratios increasing from 3.7 to 5.8 percent (Tier 1 capital/ (IFRS) assets). Further work is now in train on MiFID II, Brexit, and recovery and resolution planning.
    • Good progress has been made on exiting unprofitable businesses, both from a business line and a geographic perspective, as banks have moved away from non-core markets. Oliver Wyman estimates that in wholesale banking, European banks have exited lines of business that generated annual revenue of €10 BN in 2009.
    • Waves of cost savings programmes have been announced to increase operational efficiency, but nevertheless nominal bank expenditure grew at 1% per year 2008 to 2016 and Cost/Income ratios barely moved, as revenues shrank in the same timeframe due to low interest rate environment and squeezed margins.
    • While some European markets have been transformed by a consolidation wave, others have barely moved in this period. Greece and Spain have seen concentration double since the crisis and Italy has seen significant activity over the past year. Cross-border consolidation remains limited.
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