;

Editorial & Advertiser disclosure

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

AIR TRAVEL SURVEY SUPPORTS DEMAND FOR SECONDARY MARKET

Published by Gbaf News

Posted on February 5, 2016

Featured image for article about Top Stories

Air Travelers Want Expanded Options for Obtaining a Preferred Seat

The ability to select a preferred airline seat is not possible once such seats are sold out. As a result, while traveling on a full flight, many people are stuck in middle seats, rear seats, or other less desirable seat locations. A recent study suggests that passengers would benefit from a secondary market for airline seats.

Seateroo, a recently launched air travel app, commissioned an independent survey of air travelers. As part of this survey, air travelers were asked about their willingness to pay to swap for a better airline seat under a number of circumstances during varying flight lengths. Below is a summary of responses for flights of 3.5 hours or longer.

39% are willing to pay to swap from a middle seat to an aisle seat.
31% are willing to pay to swap from a middle seat to a window seat.
18% are willing to pay to swap from a rear row seat to a front row seat.
34% are willing to pay to swap for a seat away from an annoying passenger.
44% are willing to pay to swap from an economy seat to a premium seat.
44% are willing to pay to swap for a seat near a spouse, friend, or colleague.

“Unlike tickets for sporting events, concerts, or other live events, there is no secondary market for airline seat assignments,” said Brad Pursel, Founder and President of Seateroo. “Currently, air travelers’ seat options for a flight are limited to unsold inventory. Our study indicates that air travelers would embrace expanded options for obtaining a preferred seat before and after boarding, including options to pay other passengers to swap seats.”